Remember the good old days when we used to fantasize about robots, jetpacks, and self-driving cars?
Well, the future is here. And while we’re not quite to the point of commuting by jetpack, artificial intelligence (AI) is taking the world by storm, and the possibilities are pretty mind-blowing. If businesses want to get ahead of the curve, they should embrace these tools and integrate them into processes where possible.
The AI Revolution Has Begun
ChatGPT, a free, chat-generating AI tool, is making the headlines. If you’ve spent any amount of time online recently, you’ve probably seen the chatter.
We asked the AI tool to write us a 500-word blog post on how companies can increase customer retention in 2023. And it gave us what we requested.
The quality was…okay. Don’t get us wrong; we liked the post. But we were looking for something a little more witty. So, we gave the AI tool another chance to impress us. And it did a decent job.
Once you start using ChatGPT, it’s easy to see what all the hype is about—especially if you’re a small business owner or a one-person marketing team. A tool that can do work for me? Sign me up!
But before you get ahead of yourself, it’s important to note that tools like Hugging Face Open AI Detector, Originality.AI, and Writer.com do a decent job of detecting AI-generated content. And if these tools can easily detect AI content, Google can do too. And we’re all well aware of how much Google loves high-quality, original content.
So, if you can’t use AI to fulfill all of your writing needs, what can you use it for? Don’t cancel your Jasper or Rytr subscription just yet. Let’s talk about how you can—and should—use AI tools to boost your marketing efforts and gain a competitive advantage.
