Customer Relationship Management

10 Best CRMs for Real Estate

<p>With ever-growing competition in the real estate sector, having the right tools is necessary to stand out. The best Customer Relationship Management (CRM) tools are able to increase your agency&#8217;s efficiency, streamline operations, and improve customer interactions.</p>
<p>At <a href="https://www.podium.com/" target="_blank" rel="noopener">Podium</a>, we chat with local businesses all day, every day. After careful consideration, we&#8217;ve collected a list of our top 10 recommended CRM tools for real estate.</p>
<h2>1. Salesforce</h2>
<p>Leading the market as one of the best all-around CRM tools, <a href="https://www.salesforce.com/" target="_blank" rel="noopener">Salesforce</a> offers comprehensive customer management functionalities. This software provides features such as contact management, analytics, marketing automation, and customer support.</p>
<p>We recommend <a href="https://www.podium.com/marketplace/salesforce" target="_blank" rel="noopener">Salesforce</a> for its scalability and customization potential that allows real estate agencies of all sizes to configure the platform according to their unique needs.</p>
<h2>2. Podium Webchat</h2>
<p>As a means to improve customer interaction and management, <a href="https://www.podium.com/webchat/" target="_blank" rel="noopener">Podium Webchat</a> is a tool that allows businesses to connect instantly with customers on their websites. Real-time messaging and context for every conversation make it an invaluable tool for the fast-paced real estate industry.</p>
<p>At <a href="https://www.podium.com/" target="_blank" rel="noopener">Podium</a>, we believe that improving customer relationships starts with better communication. Webchat empowers real estate businesses to respond faster to inquiries, leading to quicker conversions and happier clients.</p>
<h2>3. Active Campaign</h2>
<p><a href="https://www.activecampaign.com/" target="_blank" rel="noopener">Active Campaign</a> is a powerful CRM tool that harnesses the power of automation. It helps in nurturing leads, keeping track of interactions, and ensuring no opportunities are missed.</p>
<p>We love <a href="https://www.podium.com/marketplace/activecampaign-2" target="_blank" rel="noopener">Active Campaign</a> for its dynamic content features that allow businesses to send personalized, automated messages to potential property buyers based on their preferences and interactions.</p>
<h2>4. Zoho CRM</h2>
<p><a href="https://www.zoho.com/crm/" target="_blank" rel="noopener">Zoho CRM</a> is highly reputable for its extensive feature set and affordability. This platform provides contact management, social media integration, and detailed analytics to track your real estate sales cycle.</p>
<p>We recommend <a href="https://www.podium.com/marketplace/zoho-crm-2" target="_blank" rel="noopener">Zoho CRM</a> because its software provides handy modules specifically for property management, making the tool uniquely helpful for the real estate sector.</p>
<h2>5. Insightly</h2>
<p><a href="https://www.insightly.com/" target="_blank" rel="noopener">Insightly</a> is great for realtors looking to increase their efficiency. With features like task management, appointment scheduling, and email tracking, it&#8217;s a versatile tool that fits seamlessly into any real estate system.</p>
<p>Insightly stands out thanks to its project management feature that makes it possible to manage property sales and marketing campaigns in one place—a feature real estate businesses will definitely appreciate.</p>
<h2>6. HubSpot</h2>
<p>Known for its out-of-the-box features, <a href="https://www.hubspot.com/" target="_blank" rel="noopener">HubSpot</a> provides a full-stack system for sales, marketing, and customer service. This CRM is intuitive and offers tools for email marketing, social media, content management, and analytics.</p>
<p>HubSpot&#8217;s strength lies in its ability to provide a 360-degree view of customer interactions. This enables real estate businesses to have a holistic understanding of their relationships with clients, leading to improved customer service.</p>
<h2>7. Pipedrive</h2>
<p><a href="https://www.pipedrive.com/" target="_blank" rel="noopener">Pipedrive</a> is a sales-focused CRM tool that offers a visually intuitive pipeline view. This tool is all about driving sales and providing effective management of prospects and deals.</p>
<p>Pipedrive&#8217;s ability to integrate with a myriad of real estate platforms and its intuitive user interface make it a favorite for real estate agencies looking to drive sales and grow their customer base.</p>
<h2>8. Agile CRM</h2>
<p><a href="https://www.agilecrm.com/" target="_blank" rel="noopener">Agile CRM</a> is a versatile CRM tool that combines sales, marketing, and service. It provides contact management, appointment scheduling, and social media integration, among other features.</p>
<p>We love Agile CRM for its gamified leaderboards feature that adds a fun and competitive edge to real estate sales, offering a quirky but effective way to motivate agents.</p>
<h2>9. Freshsales</h2>
<p><a href="https://www.freshworks.com/freshsales-crm/" target="_blank" rel="noopener">Freshsales</a> offers a CRM that is built to scale with your real estate business. It provides a complete customer view, builds stronger relationships, and helps businesses deliver a fantastic customer experience.</p>
<p>What sets Freshsales apart is its built-in phone and email features which eliminate the need for multiple tools, helping real estate businesses work more efficiently.</p>
<h2>10. Podium Inbox</h2>
<p><a href="https://www.podium.com/inbox/" target="_blank" rel="noopener">Podium Inbox</a> brings all customer interactions into a single, streamlined view, making it easier for real estate businesses to respond quickly and efficiently. This tool also enables businesses to collect and manage online reviews in one convenient place.</p>
<p>Inbox ensures agents never miss an interaction, improving relationships and driving sales.</p>
<p><b><span style="font-size: 18.0pt;">Get Started</span></b></p>
<p>The real estate sector is a relationship-driven industry. A powerful CRM tool not only organizes and manages those relationships but can also provide the data insights you need to take your business to the next level. Explore these tools, including Podium’s offerings, and discover the ways they can streamline operations while delivering a customer experience that stands out.</p>


Explore the top CRM tools for increasing efficiency and improving customer interactions in the real estate industry.

Want to see the impact of Podium on your business? Start a free 14-day trial today.