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What’s the difference between a boosted post vs. Facebook ad?

Thomas ClawsonPartner Marketing Manager

Every wondered what the differences between a boosted post vs an ad is on Facebook? Find out on our blog, plus the pros and cons of both!

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Jul 21, 2021

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You are always in search of the most effective ways to use your marketing budget. You know that you need a social media presence, but should you turn to boosted posts or Facebook ads?

Most execs expect there’s an opportunity cost difference between a boosted post vs. ad. In reality, there is no clear winner. It will depend on your goals and purpose. You will occasionally see statistics like the following:

stats of facebook ads versus boosted posts

As you look at those figures, keep in mind that they only apply to the specific situation tested. Another company with a different goal may find the opposite is true.

Given that Facebook has a total ad revenue of $20.7 billion, both advertising types are likely to pay off. To put Facebook advertising in perspective even more, consider that the “status” creative type for ads has the best click-through rate. Additionally, compared to Instagram, the Audience Network, and Messenger, Facebook has the highest CTR and the most ads.