Home >Reviews >How to (Illegally) Buy Yelp Reviews and Why You Shouldn't Do It

How to (Illegally) Buy Yelp Reviews and Why You Shouldn't Do It

Nico DatoExecutive Vice President of Marketing

Yelp reviews have the power to make or break your online reputation. Before you buy any form of review, consider these consequences.

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Jan 24, 2023

0 min. read

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Regardless of what type of business you own, Yelp reviews and other popular reviews platforms have the power to make or break your online reputation. Since its creation in 2004, approximately 184 million reviews have been logged on Yelp. When your potential customer is looking for insider information about your restaurant, beauty salon, or car dealership, Yelp is often their first stop. This makes it an essential tool for business owners who want to make a good impression—and for those who need to actively fight a not-so-stellar online reputation.

The importance of Yelp reviews

In today’s digital age, Yelp reviews can make or break a local business. Customers turn to Yelp for honest feedback about businesses in their area and can be swayed by the opinions of fellow customers. Positive Yelp reviews can help a small business attract new customers, while negative reviews can deter potential customers from visiting. On the other hand, businesses that respond thoughtfully to customer complaints on Yelp often build trust with potential customers and demonstrate their commitment to customer service.