With traditional marketing becoming less effective each day, there has been an increased shift towards content marketing and the value it can add to your company. By utilizing this tool, you can plan, create, share and publish content curated specifically towards your targeted audience. 

A content marketing strategy allows you to use social media, infographics, blog posts, or videos to reach your audience, providing them with interesting and relevant content through these different platforms. 

Take time to understand better your audience, their interests, and the types of content that will pull them in. This will be what sets your content marketing strategy apart from others, proving your dedication to your customers.

With the content you create, you will educate your leads about the products/services you offer, help boost your conversion rates, and build authentic relationships with your customer base. 

As a result, you should see an increase in sales and customer loyalty, building credibility surrounding your brand. This will give potential customers a better impression of your business and the products/services you offer. 

You will showcase your brand, educate your leads, and generate more traffic to your landing page by utilizing this new marketing method. 

This strategy can be vital to the success you create for your company. Check out these content marketing statistics that show why it will be increasingly important to include them in your business’s marketing plan for 2021.

Use these content marketing statistics to drive your funnel in 20201.

1.) Content marketing is a strategic marketing approach that involves creating and distributing valuable and relevant online content geared towards your targeted audience. (Statista)

2.) What distinguishes using content from the traditional route is the focus on customers and the importance of tailoring content for their interests. (Statista)

3.) In 2020 during a survey among marketers in North America, 43% stated they had already documented a strategy using content to market their brand. (Statista

4.) Content marketing can help create brand awareness, boost conversions and increase customer loyalty. (Statista)

5.) Utilizing content is a long-term strategy, aiming to build a relationship with your target audience while creating high-quality content for them. (Entrepreneur

6.) Widely used by companies of all sizes, content marketing can boost profitable customer actions and maintain a loyal customer base. (Statista)

7.) Think about how you can use your content to drive prospects to the end goal. (Business2Community)

8.) You must give potential customers the resources to learn how you can help solve their pain points. (Forbes

9.) Nowadays, content only succeeds if it can deliver what consumers want. (Forbes)

10.) By creating valuable content for your target audience, you let them know you exist. (Medium)

11.) Within your content, it is important to include a call to action to help generate potential customers. (Forbes

12.) When it comes to content marketing, choosing your strategy relies on knowing your audience and knowing the platform you are using. (Business2Community

13.) To remain interesting, you must first understand what your customer cares about. (Business2Community)

14.) Knowing your target audience is essential to ensure your content is relevant to them. (HuffPost)

15.) Content marketing provides the perfect opportunity to interact with your customers and get to know them. (Forbes)

16.) Oftentimes companies do not designate enough time or resources towards creating content, resulting in them falling short of their marketing goals. Content is crucial to your marketing strategy. (Forbes)

17.) If you can keep up with what your audience wants, you can put yourself ahead of your competitors. (Forbes)

18.) If you don’t make your marketing strategy a priority, then other brands will be one step ahead of you. (Forbes)

19.) Your clients count on you to have valuable marketing content, to spark interest and insight into your product/service. (Medium)

20.) Some of the strongest, most successful businesses put a huge emphasis on engagement and its importance throughout the content you create. (Business2Community)

21.) Content marketing is crucial for any business to succeed and develop the right audience. (Forbes

22.) Content marketing should be the focal point of your strategy, helping you build relationships with your target audience, lower your marketing cost and increase customer loyalty. (Entrepreneur

Content marketing statistics proving the results. 

23.) 91% of companies are using content marketing worldwide. (Statista)

24.) In 2019, 77% of companies stated they already had a strategy involving content in place. (Statista)

25.) A content-focused approach shares more information with customers, building trust in your brand while converting leads into sales. (Business2Community)

26.) Using content is a great tool to increase traffic to your website by creating and posting content that reaches your audience. (Forbes

27.) The top 5 metrics that marketers used to measure their content performance were email engagement, website traffic, website engagement, social media analytics, and conversions. (CMI)

28.) In 2020, 87% of companies stated brand awareness was a goal their brand managed to achieve due to content marketing. (Statista)

89 content marketing statistics to improve results in 2021.

29.) In 2020, the leading goals achieved by companies were building credibility/trust (81%), educating their audience (79%), generating leads (75%), and building loyalty with existing customers (68%). (Statista

30.) In 2020, 20% of marketing professionals agreed that customers read their content, and 44% moderately agreed with this statement. (Statista

Content marketing strategy statistics. 

31.) With an increase in time spent engaging in content online, marketers should look at this and expand their marketing strategies. (Forbes)

32.) The top 3 types of content marketers utilize; social media (95%), blogs (89%), and email newsletters (71%). (CMI)

33.) B2B marketers used these strategies that increased in popularity: writing a blog (52%), creating social content (40%), and sending email newsletters to help generate leads (40%). (FinancesOnline)

34.) Consumers expect some level of personalization regarding the content you create. (Forbes)

35.) Social media is becoming one of the most profitable marketing strategies, with B2B and B2C marketers focusing on these platforms for their content marketing campaigns. (Statista)

36.) In 2019, 94% of marketers said they used social media as a part of their marketing efforts, and 80% said they also used a blog post or a short article in their campaigns. (Statista)

37.) In 2021, over 91% of U.S. marketers in companies with more than 100 employees were expected to use social media for marketing purposes. (Statista)

38.) Social media platforms such as Instagram, Youtube, Facebook, and Twitter are excellent places to share content and connect with your customer base. (Business2Community)

39.) Among B2C marketers, 94% used Facebook for marketing needs. (Statista

40.) Using SEO in content marketing will increase the chance of your content showing up in a higher rank when searches are made surrounding keywords relevant to your company. (Business2Community)

41.) Content creation is a key part of SEO. (Forbes

42.) In 2019, it was predicted that there would be an 11.44 to 79.27 billion dollar increase in SEO marketing by 2020. (Statista)

43.) With 306 billion emails sent and received every day worldwide, email marketing can be a great tool for your content marketing plan. (Statista)

44.) Infographics can be a beneficial addition to your marketing strategy, presenting information in a concise, appealing, and easy to understand way. (Business2Community)

45.) If you are looking to increase mobile reach, infographics are a great marketing tool for easy scrolling on a smartphone or tablet. (Business2Community

46.) Over 38% of Internet users between 18-29 stated they had read a blog post in the last four weeks, making this a relevant tactic to increase leads. (Statista

47.) The most important way to measure the value of utilizing content is through leads generated, conversion rates, and customers gained. (Statista

48.) Leads who come to you because of your content will have a higher retention rate than others. (Forbes)

49.) By sharing content and offering insights, you will gain your customers’ trust and help them connect with your brand. (Business2Community

50.) When a customer has trust in a brand, they feel connected, making the customer more receptive and happy to interact with your business. (Business2Community

Content marketing tactics. 

51.) The worldwide content marketing revenue reached over 42 billion in 2019. (Statista)

52.) In 2019, almost 50% of respondents said their customers estimated spending is below $10,000, making content marketing fairly inexpensive compared to other forms of advertising. (Statista)

53.) In North America, 30%-40% of B2B and B2C marketers planned to increase their marketing budget reserved for content in 2020. (Statista

54.) In 2019, 59% of B2C marketers stated that they were increasing their content marketing spending in 2020. (Statista)

55.) In 2020, 46% of respondents said they were planning on increasing their B2B content marketing spending. (Statista)

56.) Social media marketing spending is expected to exceed over $17 billion. (Statista)

Content marketing efforts. 

57.) Depending on your brand, your content can include images, infographics, videos, GIFs, tweets, blog posts, and email newsletters. (Statista)

58.) Regardless of the size, almost all B2B marketers say that most of their content is made for audiences in the early stages of the customer journey. (CMI

58.) The top 2 strategies B2B marketers use to help make their content more successful are analytics tools and email marketing software. (CMI)

60.) Half of B2B companies outsource at least one marketing strategy. (CMI)

61.) In 2019, 25% of survey respondents said their content strategy was handled by a centralized group. (Statista

62.) In 2019, a survey was conducted about the most trusted types of content. The results were that 60% of respondents said their audience most valued case studies, and 34% said the same thing about infographics and photos. (Statista)

63.) In the U.S. in 2019, 55% of survey respondents considered articles and blog posts as the most valuable content for moving their prospects through their sales funnel. (Statista)

64.) In 2019, 43% of respondents also said reviews and customer testimonials helped prospects move through their company’s sales funnel. (Statista)

65.) Oftentimes you need to look at data you have gathered in the previous years in order to make intelligent and strategic marketing decisions for your company. (Business2Community)

66.) The content you create should provide your customer with useful knowledge, educating them, or answering relevant questions about your brand. (HuffPost)

67.) Map out content for your buyer’s journey and look for places where your content may be lacking so you can fix this and continue your journey towards success. (Business2Community)

68.) If you can understand how you built success in the past, you can use it to develop new, intriguing post ideas. (Business2Community)

Content marketing statistics showing the impact of Covid-19.

69.) The Covid-19 pandemic had a major impact on the marketing industry. (Statista)

70.) 72% of businesses indicated that they were spending less on physical events due to the pandemic. (Statista)

89 content marketing statistics to improve results in 2021.

71.) Due to the Covid-19 pandemic, 67% of marketers say they were using virtual events as a part of their content marketing strategies. (Statista)

72.) 68% of industry professionals stated they decided to replace their live events with webinars due to the pandemic. (Statista)

73.) In 2020, over 87% of survey respondents said they had increased reliance on their social media posts since the beginning of the pandemic, and 65% mentioned video content as well. (Statista)

74.) In March 2020, marketing professionals in the U.S. said the pandemic has already started influencing their budget strategy and decisions. (Statista)

75.) Due to Covid-19, 43% of survey respondents said they had already introduced revisions to their previously planned budgets or projected revenue. (Statista

76.) Since the pandemic, 44% of marketers said their content marketing budget might decrease in the future. (Statista)

77.) There was an average 24% decrease in the media and marketing budget due to Covid-19. (Statista)

78.) In 2020, due to the Covid-19 pandemic, 19% of responding marketers reported that they focused on increasing engagement with their target audience. (Statista)

79.) In March 2020, it was found that 89% of U.S. marketers had made changes to their promotional efforts in response to the pandemic. (Statista

80.) In 2020, over 43% of respondents stated that they had adapted the tone of their content to the state of the world due to the pandemic and 19% stated they increased engagement with their audience. (Statista

The future of content marketing.

81.) In 2021, helping your customers learn and grow will be a top priority. (Forbes)

82.) The backbone of any successful marketing strategy is content. (HuffPost)

83.) Content marketing is constantly evolving and changing. (Inc)

84.) Content marketing can be used to establish your online presence, setting your business up for the future. (Business2Community)

85.) By using content marketing, you can spread information about your brand and grab the interest of potential customers that you otherwise would not have been able to reach. (Forbes)

86.) Content marketing can help you to establish your brand further and gain a loyal customer base. (Entrepreneur

87.) Use content marketing as an opportunity to understand better your goals and how to interact with your targeted audience through curated content. (Business2Community

88.) Roughly 24% of marketers plan to increase their spending on content marketing in B2B and B2C. (Hubspot)

89.) As you plan your future content, keep information about your target audience in mind and start your content marketing strategies with optimized and relevant content for 2021. (Business2Community

89 content marketing statistics to improve results in 2021.

Using content marketing to build success in 2021. 

After the unpredictable obstacles of 2020, it is crucial that you continue to build success for your business in 2021 and integrate the necessary marketing analytics to drive success to your sales funnels. 

By utilizing content marketing, you can educate customers about your brand, generate leads, build customer loyalty, and as a result, see an influx in sales. 

If intriguing and relevant, the content you create will be the key to reaching your audience, maintaining customer retention, and generating more leads via omni-channel marketing. This can help to increase your customer base and establish credibility within your company. 

If you are looking for a new marketing strategy, content marketing is one of the best tools you can use. It can help you generate traffic to your web page and boost your conversion rates. 

By partnering with Podium, you can take your small business’s marketing strategies to the next level and set your business up for the future. With access to Podium’s free communication tools, you can utilize new content marketing strategies, allowing your business to continue to flourish and grow. 

Success is waiting for you in 2021; you just have to find the proper tools to get there. 

Thomas Clawson
Thomas Clawson Partner Marketing Manager

Thomas Clawson is a partner solutions professional at Podium, the leading messaging platform that connects marketing agencies with their clients.

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