Why you should care about email marketing statistics?

In order to see your business succeed, email marketing can be an important tool to use when developing brand awareness, building customer loyalty, and gaining traffic towards your landing page. 

Email marketing is the act of sending a commercial message to potential or current customers via email, which can include sending an advertisement or requesting business. 

Think of this as a way to communicate, build credibility and create authenticity regarding your company. 

Due to the simplicity and efficiency of sending an email, email marketing can immediately impact your business. Email makes it easier to communicate with your targeted audience by creating personalized content explicitly made for them to reach them. 

Email can optimize your time and budget as a simple, cost-effective way to reach your audience and, as a result, see more clicks on your landing page. 

The goal of email marketing is to increase your conversion rates, sales, and revenue – leading to a future of budding success for your business. What follows are 93 pertinent email marketing facts that should on your radar for digital marketing statistics you need to know to grow in 2021. 

Email marketing statistics on how effective email marketing is.

1.) Email is an essential part of personal and professional life, connecting millions of people around the world. (Statista)

2.) There are over 4 billion email users worldwide. (Statista)

3.) 90% of internet users in the U.S. are also email users. (Statista)

4.) Over 91% of the Internet users who access online mail are between 15 and 24 years old. (Statista)

5.) In 2020, 306 billion emails were sent and received every day around the globe. (Statista)

6.) As of 2020, email became one of the most popular digital activities in the U.S. (Statista)

7.) Email is one of the most widely used digital tools for communication and marketing. (Statista)

8.) Email has always been an important part of the digital marketing strategy. (Business2Community)

9.) Email is likely to remain one of the main marketing channels in the U.S. (Statista)

10.) Email marketing has been key to keep target demographics engaged, and it is still working today. (MarketBusinessNews)

11.) The way your business presents itself to customers is vital when developing successful customer relations. (Forbes)

12.) Email can help you build a relationship with your targeted audience. (Business2Community)

13.) Email can give you the leverage to develop loyalty with prospects, sell to current customers and offer specials or promotions. (SMB

14.) In 2019, over half of U.S. consumers said they preferred email as the primary method for brands to reach them. (Statista

15.) In North America, email newsletters were among the leading content marketing strategies used by B2B and B2C marketers. (Statista)

16.) By sending out a newsletter, you can effectively notify potential and current customers about your company, upcoming events, and special offers or promotions. (SMB)

17.) Most U.S. consumers prefer to receive promotional emails about a brand monthly. (Statista)

18.) In 2019 the U.S. spent 2.6 billion on lead generation advertising formats such as email. (Statista)

19.) Lead generation is a marketing tool used to attract prospects to build mailing lists. (Statista)

20.) Email marketing is cited as one of the most influential marketing strategies. (Statista)

21.) 23% of small businesses planned to use email marketing as a tactic in 2019. (Statista)

22.) In 2020, email was the most used digital channel for personalized communication among U.S. marketers. (Statista

23.) It was found that 78% of marketers were currently using personalization in email marketing. (Statista

24.) The email format allows marketers to address (potential or current) customers by name, personalize subject lines, and alter email bodies to better reach their target audiences. (Statista)

25.) In 2019, 43% of respondents indicated that personalization was an important characteristic to effectively optimize an email marketing campaign. (Statista

26.) 44% of survey participants said they would be willing to switch to brands that did personalization better. (Statista)

27.) In 2017, 65% of marketers said email marketing was the most effective personalization tactic. (Statista)

28.) In March 2020, marketers in the U.S. were asked what tools they used for personalization, and 67% were using email marketing solutions. (Statista)

29.) If you want someone to visit your webpage, something in your email must interest them. (Business2Community)

30.) In the U.S, over half of the respondents surveyed said they preferred email as the primary method for brands to reach them. (Statista)

31.) A personal touch can make a difference in building relationships with your customers through email marketing. (SMB)

32.) Of those working from home in the U.S. in 2020 due to Covid-19, 26% were using email as a means of communication. (Statista)

33.) In 2021, due to Covid-19, email became the primary method of personal and business communication worldwide. (Statista)

34.) With Covid-19 and a potential economic recession, email marketing popularity will rise by 10.5 billion. (BusinessInsider)

Email marketing statistics on the importance of mobile email and marketing. 

35.) The best email marketing strategy involves optimizing your content for mobile devices. (Business2Community

36.) The number of smartphone users worldwide is projected to be 4 billion in 2021. (Statista)

37.) Americans now spend 70% of their digital media use on a smartphone. (Statista)

38.) In 2020, chatting and emailing were two of the most common things U.S. consumers between the ages of 18 and 64 do while using a smartphone. (Statista)

93 email marketing statistics to beat the competition in 2021.

39.) Email marketing and phone tied with 48% of marketers choosing this strategy to drive conversion rates. (Statista)

40.) 43% of email marketing opens were via mobile. (Statista

41.) 50% of advertising emails are opened via smartphone. (Statista)

42.) In 2018 the most popular device used to open email marketing emails in the U.S. was mobile. (Statista

43.) The iPhone email app was most popular in 2018, accounting for 29% of email opens. (Statista)

44.) Gmail accounted for 27% of email opens in 2018. (Statista)

45.) Gmail is a free email service that is owned by Google. (Statista)

46.) The app Gmail is  among the top 10 smartphone apps in the U.S. – reaching over half of the U.S. mobile email audience. (Statista)

47.) Gmail also reported they had 1.5 billion active users worldwide in 2018. (Statista

48.) In 2019, Gmail had a 98% reach with Android users in the U.S. (Statista)

49.) By targeting mobile email users, companies aim to receive high engagement/read rates of marketing emails while using discount codes and sales notifications as a technique to drive conversion and ROI rates. (Statista)

50.) In 2018, over 35% of Internet users in the U.S. said they preferred mobile retailed coupons via email marketing. (Statista)

Email marketing average ROI for email marketing, according to industry: 

51.) ROI (return on investment) is basically the amount of money you will generate after choosing to make an investment. (Medium)

52.) It is important to understand your ROI in order to track your money and spending, looking for an increase in revenue as a result. (Medium)

53.) In 2019 business-as-usual marketing emails had an open rate of 30%. (Statista)

54.) The number of generated clicks is the first step to getting ROI from email marketing strategies. (Business2Community)

55.) Click-through rates are typically higher when a message is personalized. (Statista)

56.) In 2016, 65% of marketers found their email marketing ROI was good or excellent. (Statista)

57.) In 2017, 34% of marketers said they experienced a good ROI on email marketing. (Statista)

58.) In a 2019 survey, it was found that 50% of marketers believed e-mail to be the most effective channel in producing high return on investment or ROI. (Statista)

59.) Targeting your email contacts is an important trend that will impact email marketing ROI. (Business2Community)

60.) Storytelling can increase a marketer’s email marketing ROI potential. (Business2Community)

Media – IT – Telecon Email marketing statistics.

61.)The communication sector of email marketing had a 22% click-to-open rate. (Statista)

62.) The highest open rate of promotional emails was arts or entertainment-related emails. (Statista)

63.) As of 2020, technology has an ROI rate of 33%. (CSIMarket)

64.) Internet services and social media had an ROI of 15%. (CSIMarket)

Retail and e-commerce email marketing statistics.

65.) Based on global data, in 2020, automated welcome emails sent by e-commerce companies had a 51% conversion rate. (Statista)

66.) In 2020 automated welcome emails sent by e-commerce companies had an open rate of 30%. (Statista)

67.) Regarding automated cart abandonment emails, there was a 33% conversion rate globally. (Statista)

68.) In 2016, 60% of users stated they were very interested in using codes that they would receive by e-mail and use at checkout on retailers’ websites. (Statista)

69.) In 2019, 76% of e-commerce companies planned to implement or improve their personalization technologies by 2020. (Statista)

70.) In 2018, 38% of marketers in retail were using personalized and individualized emails in their email marketing efforts. (Statista)

71.) As of 2020, retail has a 26% ROI rate  (CSIMarket)

72.) Revenue from e-commerce in the U.S. reached 431 billion in 2020. (Statista)

73.) By 2025, e-commerce revenue is estimated to be around 562 billion. (Statista)

93 email marketing statistics to beat the competition in 2021.

Travel and leisure email marketing statistics.

74.) Marketing emails in the travel sector had an open rate of 28%. (Statista)

75.) 89% of commercial emails sent by travel entities reach their destination inbox. (Statista)

76.) In 2020, due to the Covid-19  pandemic, travel and leisure saw a decrease in CTR (click-through rate) from 1.44% to 1.31% in April. (Statista)

77.) The ROI of hotels and leisure was 7% in 2019, but due to the pandemic in 2020, that number lowered to 1.75%. (CSIMarket)

BFSI email marketing statistics (banks, financial services, and insurance). 

78.) In 2018 it was found that insurance marketing emails received a reach rate of 83%. (Statista)

79.) In 2018, the ROI of life insurance was 4%. (Statista)

80.) The last reported ROI in life and casualty insurance was 1.55%. (CSIMarket)

The future of email marketing statistics.

81.) An email list is not just a marketing accessory but a necessity. (Entrepreneur

82.) Even though new technology springs up each day, an email list is still one of the best ways to generate leads, build awareness, make sales and increase conversions for your company. (Entrepreneur

83.) Email is more powerful than ever to bring in new customers while keeping old ones engaged and profitable. (Entrepreneur

84.) Email in the future will put users more in control. This includes control through interaction, personalization, and programmability. (Inc

85.) Email has constantly adapted to technological advances, so marketers will have to keep their idea in the digital realm to stay relevant in the future. (Statista)

86.) Over the years, email has shifted from a networking tool to a marketing strategy. (Statista)

87.) In times when consumers value personalization, relevance, and benefits, industries need to focus on catering their e-mail messages to receivers’ specific expectations. (Statista)

88.) The email marketing market is estimated to grow 15% between 2018 – 2023. (MarketResearchFuture)

89.) It is projected that there will be 4.6 billion email users in 2025; this number is growing. That’s a lot for email marketers. (Statista)

90.) By 2025, approximately 376 billion emails will be sent and received each day worldwide. (Statista

91.) Using email software makes it easy to schedule automated promotional emails for customers who haven’t made a purchase recently. (SMB)

92.) Highly tailored email marketing efforts will be the ones that see the most engagement. (FoxBusiness)

93.) Over the years companies should see how they can make email as important as any other branding tool. (FoxBusiness

93 email marketing statistics to beat the competition in 2021.

How email marketing can benefit you.

Email marketing can benefit your business by helping you to acquire new customers while keeping current customers engaged and interested in your brand. It creates a simple way of communication to connect with your audience and reach them.  

If you are looking to improve your business, generate leads, gain customers and increase sales, then email marketing may be an important tool to incorporate into your company’s strategies that can improve your average email open rate and generate new revenue in the long term.  

Email marketing can help you to create brand awareness and generate traffic to your business’s landing page, seeing an influx in revenue as a result. 

Emails can have an influential impact on consumers, showcasing your brand in a new light. This marketing technique can be what sets you apart from other companies, helping to maintain customer loyalty and trust. 

If you want to boost your business’s online search results for your website with SEO and email, partnering with Podium may be the next step for you. Podium can set you up with the proper tools you need to see your business continue to flourish and succeed.

Thomas Clawson
Thomas Clawson Partner Marketing Manager

Thomas Clawson is a partner solutions professional at Podium, the leading messaging platform that connects marketing agencies with their clients.

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