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How to Optimize Facebook Messenger for Business

Nico DatoExecutive Vice President of Marketing

1 billion people use Facebook Messenger regularly. It's more than just a communication platform. Learn how to optimize Facebook Messenger for your business.

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Mar 1, 2020

0 min. read

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How to Optimize Facebook Messenger for Business

With more than 1.3 billion users, Facebook Messenger is the second most popular messaging app in the world. So even though your business might not be using Messenger, there’s a good chance your customers are and your competitors soon will be.

But it’s not just customers that benefit from mobile messaging, it’s also good for your business. According to research, millennials are twice as likely to be loyal to businesses that communicate via text message. Facebook Messenger, for example, allows you to automate repetitive tasks like scheduling appointment reminders and sending custom follow-up messages.

*Note: Before you can start using Messenger you must create a Facebook Business Page. Once your Business Page is set up, you’re ready to install Messenger.