Top 10 Floor Cleaner Marketing Trends for 2024

Understanding the latest marketing trends for floor cleaning businesses can improve your online presence, draw in new customers, and modernize your strategies. At Podium, we’ve made a list of the top ten marketing strategies to grow your floor cleaning business and stay ahead of the competition. Let’s dive in.

1. Emphasis Sanitation Practices

In today’s world, customers are increasingly concerned about hygiene and sanitation. Use your website and social media platforms to emphasize the measures your floor cleaning service takes to ensure cleanliness and disinfection.

Keep your audience updated by sharing posts, stories, or brief clips showing your crew in action while sanitizing. This builds trust and puts your customers at ease.

2. Diversify Service Offerings

Many home and business owners search for a one-stop solution for their cleaning needs. If possible, diversify to offer services like carpet cleaning, deep cleaning, or event cleanup in addition to floor cleaning.

Promote this diversification on all your marketing channels. Podium Contacts can be a powerful tool in making sure your entire customer base knows about all of your offerings.

3. Encourage Customer Reviews

Many potential customers figure out which business to choose by reading reviews and testimonials. Encourage your satisfied clients to leave reviews on various platforms – Google, Facebook, Yelp, and your website.

A positive review can be a powerful marketing tool, assuring potential customers of the quality of your service. Great reviews can improve your search engine ranking, making your business more visible to new customers.

4. Partner with Property Management Companies

Property managers and real estate firms consistently need reliable cleaning services. By networking with these companies, you can form a mutually beneficial partnership that drives regular business your way.

Talk about these partnerships in your marketing materials. Professional partnerships lend credibility to your business and expand your potential customer base.

5. Leverage Local SEO

Optimize your website and online content for local SEO. This means using keywords that include your location, listing your business in local directories and Google Business Profile, and encouraging local reviews.

This helps customers in your area find your business more easily when they’re searching for floor cleaning services online.

6. Offer Recurring Service Discounts

Offering a discount on recurring services can be an excellent way to retain customers. By providing incentives for long-term patronage, you’ll build a base of loyal, regular customers which increases your likelihood of more consistent income.

Happy recurring customers are also likely to recommend your services to their friends and family, bringing in more business.

7. Develop a Strong Brand Image

A strong, recognizable brand can help your business stand out from the crowd. For floor cleaning businesses, this might be a unique logo, consistent color scheme, or a special uniform for your staff.

Display this branding prominently in all of your marketing materials, including your website, social media, and advertising. This helps to foster a sense of trust and recognition among your customers.

8. Utilize Commercial Cleaning Contracts

Commercial cleaning contracts offer a steady source of income for your business. These agreements usually span multiple months or years, guaranteeing work for the foreseeable future.

Promote your commercial cleaning expertise in your marketing materials, focusing on your ability to handle large-scale, regular cleaning tasks.

9. Invest in Paid Advertisements

While organic marketing efforts are important, investing in paid online advertisements can help rapidly increase your reach. These can be on social media platforms, Google ads, or local directories.

Make sure your ads are mobile-friendly, since most customers use mobile devices to find services. If you want to take things a step further, Podium’s Text Marketing tool can be a powerful way to reach customers directly on their phones, further increasing click-through rates on your ads.

10. Use Green Cleaning Supplies

With more people becoming environmentally conscious, making use of eco-friendly cleaning supplies can appeal to a substantial market segment. Highlight your use of green supplies on your marketing platforms.

This strategy isn’t just great PR but also a step in the right direction for the environment. Going green could set you apart from your competitors in a saturated market.

Get Started

Marketing is central to your business’s success. These strategies can provide you with a robust foundation when it comes to promoting your floor cleaning business and getting noticed in your local market. Podium can give you a unified platform for managing your reviews, texting your customers, and organizing all customer interactions. Get started with us today.