Plunging into the self-storage business can be incredibly rewarding, provided you know how to funnel leads towards your company. This industry can be more complex than it appears on the surface, but don’t worry, we’ve compiled a list of ten effective tips to quickly drum up business.
1. Adopt responsive design.
In the technological age, a significant portion of your leads will come from online searches. Your website must be user-friendly and display well on mobile devices, tablets, and desktop screens. A faulty or complicated user experience can deter potential customers.
You’ll be surprised how many leads you can generate by simply ensuring your website is easy to navigate, quick to load, and visually pleasing across all devices.
2. Enhance customer communication with Podium.
Widely adopted and trusted across various industries, Podium Texting allows self-storage businesses to efficiently and personally communicate with potential customers. With Podium, you can respond to queries quickly, reserve units, and even collect payments all via text messages.
This tool is a game-changer for the self-storage industry. It grants you the ability to engage with leads in real time, providing immediate solutions and consequently speeding up the customer acquisition process.
3. Optimize for local SEO.
A high percentage of self-storage leads are local. Not everyone is moving cross-country; some people just require a temporary space for their belongings. Therefore, your website needs to show up in local search results. This means using keyword strategies that focus on geographical locations.
Optimizing for Local SEO will help potential customers easily discover your business when they perform local searches, giving you a competitive edge in your area.
4. Implement a blog strategy.
Creating a blog on your website serves a dual purpose. Firstly, it establishes you as an authority in the storage space. Secondly, it boosts your SEO standing. Regularly publishing articles with targeted keywords will enhance your online visibility, leading to more leads.
Consistently offering tips and resources about self-storage will keep your audience engaged and increase your chances of being found in online searches.
5. Partner with local businesses.
Forming partnerships with local businesses related to your industry such as moving companies, real estate firms, or home organizers can help refer leads to you. In exchange, you can offer to refer your customers to them when appropriate.
This creates a symbiotic relationship that benefits all parties involved and expands your customer base.
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6. Try guerilla marketing techniques.
Traditional advertising strategies can often be expensive and not always effective. With guerilla marketing, you can create cost-effective, high-impact campaigns that catch people’s attention and generate leads.
From eye-catching murals on your storage units to sponsoring a local charity event, these creative actions can create a buzz around your business and grab potential leads’ attention.
7. Leverage online auctions.
Hosting online auctions for abandoned or past-due units can help draw attention to your storage facility. It also gives you a chance to clear out space for incoming customers.
Not only do these auctions attract potential leads looking for a good deal, but they also increase your visibility if prospective tenants are joining in on the bidding.
8. Offer competitive pricing and promotions.
Self-storage customers are often price-sensitive. Offering competitive prices can give your business an advantage and attract more leads. Offering promotions such as “the first month free” or “20% off for the first three months” can all be enticing options for potential customers.
Remember, once they are in and satisfied with your service, it’s more likely they’re going to stay, even when regular rates apply.
9. Provide excellent customer service.
Word-of-mouth recommendations are a powerful tool in the self-storage industry. To get there, you need to provide an excellent customer service experience. This includes being responsive, helpful, and friendly, as well as maintaining clean and safe storage units.
The more satisfied your customers are, the more likely they are to refer others, and these leads often convert because they already trust your service based on their friends or family members’ experiences.
10. Utilize Pay-Per-Click advertising.
Pay-per-click (PPC) advertising can be an effective method of generating quality leads for your self-storage business. By bidding on keywords related to self-storage, you can ensure your business shows up in searches and reaches potential leads.
This type of advertising can help to drive immediate results, increasing your visibility, and turning clicks into potential renters.
Journey Towards Lead Generation with Podium
Boosting your leads in the self-storage industry can have unique challenges, but with these strategies in place, you’ll be able to quickly set yourself apart. Enhancing your website’s design and SEO efforts, paired with good customer service and local partnerships can provide a steady flow of leads. Then the intelligent utilization of a tool like Podium can help you manage and engage with those leads more efficiently, ultimately shortening the conversion process. Discover how Podium can help your self-storage business achieve success.
