So you’re ready to add an Admin to your Facebook page? Congrats. That probably means your business is growing, you’re adding to your team, and you need to delegate work to someone you trust to run your social media marketing.
What Does Your Facebook Admin Do?
Your administrator on Facebook is the CEO—the member with access to everything on your Facebook page. A Facebook Admin can manage page roles and settings, edit the page and add apps, create and delete posts, send messages to followers, respond to and delete comments, remove and ban people from your Page, manage ads, and a lot more.
During this process, you’ll see that every Facebook for Business page has roles—from Admin to Editor to Moderator to Advertiser, Analyst, and Jobs Manager. Facebook features a variety of roles so your business can restrict certain permissions and access within your internal team or marketing agency. That way, you can assign social media experts to certain tasks without the risk of cybersecurity breaches or an innocent mistake that breaks something on your Facebook page.
So how do you add an Administrator to Facebook so you can control everything on this social media marketing channel? It’s easy. Follow the next six steps.
How to Add an Administrator to Facebook in 6 Easy Steps
- Step 1: You Need to Be an Admin to Create or Add an Admin
Before you get started with this how-to list, you need to verify you are an Admin in order to create another Admin. If you aren’t an Administrator on Facebook, ask an Admin to change your page roles. Then, you can proceed.
- Step 2: Log Into Facebook
Once you log into your Facebook account, click on the blue arrow in the upper right-hand corner of your screen. You’ll see a dropdown with an option to “manage pages.” Click that or your business Page if it appears in the shortcut “Pages” section of this dropdown.
- Step 3: Click Settings at the Top of Your Page
You should see a settings button in the upper right-hand corner of your screen. Click on this to make changes to your Page Roles.
- Step 4: Click Page Roles in the Left Column
Now, you’ll leave your Business page and arrive at a dashboard. On the left-hand side, you’ll see a “Page Roles” option. Click on that.
- Step 5: Assign a New Page Role or Update Existing Roles
On the right-hand side of your screen, you can “Assign a New Page Role,” view the “Page Owner,” or view “Existing Page Roles.”If you want to add someone to your team who isn’t currently working on your page, go to “Assign a New Page Role.” You’ll see a toggle bar to your right. By default, it’s always set to “Editor.” Toggle to select “Admin.” Your new Admin should get a notification in his or her email and Facebook feed to accept the invitation. Then, he or she can get started on Admin duties.
*in some cases the new admin will need to like your Facebook Page before they can be added.
If you need to update an existing member’s role to Admin, select, “Existing Page Roles.” Change the toggle from their existing role to Admin. Once confirmed, his or her permissions will update and they can continue with Admin privileges.
- Step 6: Confirm With Your Password
Extra security protocol requires you to enter your Facebook password and confirm adding an Admin. This is fantastic since it prevents others from wrongfully using your account to create unauthorized Admins. Once you complete this step, you’ll have extra Admins to help with your Facebook marketing workload. Speaking of which…
The Benefits of Adding an Administrator to Facebook
- You Can Delegate Tasks
When you create another Admin, you can delegate tasks like moderation, advertising, and other Page Roles to someone else in your business. Doing so is a key step in tackling your Facebook marketing with ease.
- You Have a Backup in Case of Emergency
Bad things happen from time to time. If you ever get locked out of your Facebook account, your additional Admin will be able to access your Facebook for Business page. This comes in handy in times of crises like when you have unhappy or abusive comments that need moderation, updates to hours of operation due to weather or holidays, and messages customers need answers to ASAP.
- You Can Take a Sick Day or Vacation
When you’re out of the office, you’ll have someone else with the same permissions as you to keep your Facebook for Business page functioning. This is essential for any business.
Things To Watch Out For When Adding an Administrator to Facebook
We discussed the pros, but there’s one big con to adding an admin besides yourself—security. When you bring another admin into your Facebook Page, you run the risk of cybersecurity breaches which could impact your page, reputation, and marketing.
A word to the wise: never promote someone to Admin who you don’t fully trust. Mostly, because they can remove you as admin and hijack the page. If you have any doubts about adding an Admin, use “Editor” instead. This person will be able to do a lot of the day-to-day Facebook page management without being able to change anything major about the page itself, like altering your page name or adding more Admins.
Adding an administrator on Facebook will be a step most businesses have to take. As you scale, you’ll need to delegate and hand over the reins to other people. As long as you follow these steps and precautions, you shouldn’t have any issues with your new Page Roles.