Facebook is more than just a place to play games and look at pictures of your best friend’s sister’s former roommate’s kids. For the over two billion users who log in to Facebook every month, Facebook also acts as a portal to information about businesses. What users learn on Facebook can shape their actions and purchasing decisions. Since 68 percent of Americans use Facebook, your business’s Facebook Page can be a powerful marketing tool.
However, getting traffic to your Facebook Page isn’t as easy as it used to be. As algorithms change, organic reach on Facebook Pages is dropping. For businesses, this can mean potential customers won’t find your Facebook Page as easily as they used to—or at all.
To ensure your potential customers find your Facebook Page, provide a little extra help by promoting your Facebook Page across your business’s website, emails, and other marketing material. Doing so can make it easier for potential customers to find and follow your Page.
However, before you start promoting your Facebook Page, you’ll need the URL. Finding the URL is a simple process that can put you on the path towards gaining more Facebook followers and converting and engaging with current ones.
