For businesses offering exteriors services, standing out from competitors is key to success. Having the right strategies and tools is crucial for growing your business, establishing a strong presence, and delighting customers. Read on for our top 10 suggestions on how to grow your exteriors business.
1. Showcase Impressive Projects
Taking pride in your workmanship and completed projects is a great way to showcase your business’s quality and expertise. Publish pictures and information about recent projects on your website and share them on your social media platforms. This gives potential clients a glimpse into your skillset and makes them want to reach out for their own exterior projects.
Giving visual examples of your work on real-life projects is important because it is an effective way to gain the trust of potential clients while showing your unique offerings.
2. Offer Virtual Consultations
These days, customers are busy. Offering virtual consultations can help you connect with potential clients who might not have the time for in-person meetings. Use video conferencing tools like FaceTime or social media video calls to easily meet with customers to discuss their project needs and pricing.
Offering virtual consultations saves time for both you and your customers and makes your services easily accessible for potential customers.
3. Build Your Reputation with Podium Reviews
When it comes to hiring a business for exteriors services, trust and credibility are incredibly important. Help your business gets the recognition it deserves by collecting and managing online reviews through Podium Reviews. With Podium, you can send invitations to review via text, making it easier for customers to share their experiences and encourage others to choose your company for their next exterior project.
Customer reviews are one of the most effective ways to establish your reputation by boosting referrals and repeat business.
4. Offer Financing Options
Exterior projects can be costly, and offering financing options can be very attractive for customers looking to ease the financial burden. You can partner with local banks or credit unions to offer tailored financing options for your potential clients.
Providing different financing options gives clients more flexibility when choosing your services, leading to increased sales and better customer relationships.
5. Master Local SEO
It’s crucial to focus on local SEO to help potential customers in your area easily find your business when searching for exterior services. Optimize your website and business listings with location-specific keywords and keep your Google My Business profile up to date.
By prioritizing local SEO, you’ll increase the chances of being discovered by customers in your local area, leading to more project opportunities and revenue.
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6. Network with Local Professionals
Developing strong relationships with local professionals, like real estate agents and interior designers, can lead to valuable referrals and collaborative opportunities. Attend local events or offer your services at a discounted rate to boost your presence and build professional relationships in the community.
This approach helps establish you as a trusted expert in your field and can lead to a steady stream of clients coming through word-of-mouth referrals from your network.
7. Offer Customized Services
Offer personalized services tailored to each client’s needs by customizing your project proposals. Take the time to understand their vision and provide unique solutions to show your dedication to excellent customer service.
Customization sets your business apart from the competition and helps clients feel valued, gaining their loyalty and likelihood of repeat business for future projects.
8. Host Workshops and Demos
Engaging with your local community through workshops and demonstrations can boost brand awareness and showcase your expertise. Offer events at your showroom or online, where you teach attendees about home exterior maintenance or trending design ideas.
This approach reinforces your place as a trusted expert in the community and encourages people to seek your services for their exterior projects.
9. Stay On Top of Industry Trends
Keep yourself and your team updated on the latest products, designs, and techniques for exteriors projects. By incorporating innovative offerings and staying on top of trends, you can better serve your clients and attract new customers who are looking for cutting-edge services.
Staying ahead of the curve gives you a competitive edge and reinforces your reputation as an industry leader in your community.
10. Implement Eco-friendly Practices
With growing environmental concerns, clients appreciate businesses that are environmentally conscious. Use eco-friendly practices and materials in your exterior projects, and promote your commitment to sustainability on your website and marketing materials.
By demonstrating a commitment to eco-friendly practices, you can attract more customers and boost your reputation as a responsible, green-oriented business.
Maximize Growth with Podium’s Help
By implementing these 10 strategies, you can effectively grow your exteriors business and increase your presence in the local market. Looking for more? Find more ways to boost your online reputation, communicate with customers, and maximize your growth potential on Podium’s blog.
