It’s no secret that in the real estate industry, the customer experience matters. With the evolving shift towards virtual platforms, your client’s online journey has become of paramount importance. But just how do you enhance this customer experience? We’re here at Podium to boost your realtor credentials with these top 10 strategies designed explicitly for your industry.
1. Show Virtual Property Tours
In today’s digital age, clients prefer virtual property tours before they physically visit the property. It saves time and adds convenience to the decision-making process. Give your clients an immersive and interactive experience that allows them to explore properties on their schedule with just a few clicks.
ActiveCampaign has features that can help you set up personalized, automated follow-ups based on your client’s engagement with the virtual tours.
2. Engage Via Text Message
Fast replies make for satisfied customers, especially in real estate where clients might have feature or price queries. Consider leveraging fast, direct communication channels like SMS for immediate connection.
A solution like Podium Inbox brings all your messages into a single platform, ensuring timely responses and driving customer engagement to the next level.
3. Enhance Your Website UI/UX
A clean, easy-to-navigate website can elevate the customer experience dramatically. Clear property listings, simplified search filters and an accessible inquiry option can make a world of difference to your potential clients.
A CRM like Salesforce can help you understand the user behavior on your website, further improving your UI/UX and enhancing customer experience.
4. Personalize Emails
Use personalized emails to provide valuable, relevant content. Begin with a warm welcome email and gradually guide recipients through properties that suit their profile.
Tools such as HubSpot can auto-segment your email lists based on various criteria, running personalized email campaigns that resonate with each client group.
5. Optimize Appointment Scheduling
A well-planned, automated appointment scheduling system can help you manage your busy timetable without breaking a sweat. It saves time, reduces no-shows and results in a smooth operation.
Try productivity tool Housecall Pro, which helps manage your service schedule effectively without any hiccups.
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6. Post Client Testimonials
Positive client testimonials can greatly influence prospective clients. Displaying such testimonials on your website is a proven way to gain the trust of potential customers.
Don’t forget that any feedback, good or bad, is valuable. Negative reviews offer a chance for improvement, while positive ones can be wielded as powerful marketing tools.
7. Offer Live Video Consultations
Live video consultations can give clients a personalized experience and instantly resolve their queries. Plus, they’re convenient for all parties involved and aids in making faster decisions.
Maropost Commerce Cloud offers video capabilities, providing an excellent platform for live consultations. It can be integrated seamlessly into your business, offering an enriched customer experience.
8. Practice Price Transparency
Price transparency in listings can encourage trust from potential clients. Hidden costs can lead to negative reviews and damage your reputation. Upfront transparency can boost client confidence.
Proper use of pricing management tools can help maintain accuracy and stay ahead in the market.
9. Provide Local Area Information
Property buyers often appreciate comprehensive local area information. Providing details about nearby schools, attractions, commute options, etc. in your listings enriches the browsing experience, making you a more authoritative figure in their property buying journey.
Marketing automation tools can let you create rich, customized listings that cater to the unique needs of different clients.
10. Integrate Live Chat
The integration of AI-driven chatbots on your website can take customer support to the next level. Chatbots are great at answering common queries round the clock, ensuring clients feel attended to at all times.
Podium Webchat is an excellent tool that intelligently fields customer inquiries, alleviating the need for constant manual monitoring of chats.
Try Podium
Whether it’s fast responses or providing comprehensive property details, real estate is all about client service. Implement these strategies to elevate your digital customer experience. For comprehensive solutions to streamline your clients’ online journey, check out Podium. With multiple tools designed to enhance customer experience, Podium has the power to revolutionize your business.
