It’s difficult to beat the convenience of viewing a company’s location, hours, phone number, and reviews all in one place. That’s likely why Google reviews are one of the most popular and reliable forms of customer feedback. We’re all familiar with the process, because likely we go through the steps weekly, if not daily: search Google, scroll through listings, look at star ratings, and read the top reviews, all before making even as small of a decision as what ice cream place to visit. If they don’t have great reviews, you’re more likely to move on and try to find something better. That’s the power of Google reviews.
Now apply that same process to your own business and your own customers. Getting positive reviews signals credibility to your customers. As many as 84% of consumers trust online reviews as much as personal recommendations from family or friends. More than just adding credibility, positive reviews help you outrank competitors in Google search and Google Maps so more customers can find you and turn into new happy customers.
How to leave a Google Review, Step-by-step
Here’s the process for how to leave a Google Review:
- Open your internet browser
- Search Google for a local business
- Click Write a Review, found by scrolling down on a business’s listing or by clicking on their reviews in Google Maps
- A sign-in box will appear if you’re not signed in; you will need to sign into your Google account to leave a review
- After signing in, you will be given the option to select a certain number of stars for the company and write out details of your experience(s)
- Click Post after selecting a star rating (leaving a description is optional).
If you own a business, you know that while it’s not hard to leave a Google review, it’s not very convenient for your customers to take those steps. Those who do go out of their way to leave a review are often among the small minority who may have had a negative experience, meaning your Google reviews don’t reflect how the huge majority of your happy satisfied customers feel. Luckily there are ways to shorten that process and make it so easy for your customers to leave a review, they can do it in seconds.
How can you get more customer feedback?
Knowing the reasons that motivate customers to leave a Google review is a great start, but most people are still unlikely to do it on their own. If you really want to get more customer feedback, you may have to step outside your comfort zone. But really, all you have to do is ask. With a tool like Podium Reviews, you can just send a review invite over text. That takes the first three steps out of the process—all they have to do is tap the link you sent, then share their experience. It’s so easy, they can post a new five-star review while they’re still in your store—and so convenient, they can do it from anywhere on their own schedule.
How do you measure the impact of customer feedback?
Customer feedback comes in many forms, but you can typically sort it into the qualitative (the sentiment of the words of the review) and quantitative (the amount and star rating of reviews). Both types of feedback are beneficial to improving your overall rating and ranking on online review sites. More advanced customer feedback tools such as those giving you a Net Promoter Score (NPS) may use a 0-10 scale to give you a clear look at how your customer base sees you. They can give you insight into the stages of the customer journey that need help as well as aggregate net promoter scores over time.
The information your customers can provide to your business is invaluable. Boosting your reputation by keeping your reviews current can make all the difference. Don’t believe us? Just Google it.