Running a car dealership involves performing manual tasks that can take up a significant portion of your time. From managing car inventory to handling payments to communicating with your team, the time these tasks take quickly adds up. The good news is that you can simplify and automate these processes by integrating CDK Global and Podium.
In this blog post, we’ll explain how a CDK Global and Podium integration can help your dealership save time and improve customer satisfaction so you can focus on selling more cars.
What is CDK Global? What does it do?
CDK Global is a leading dealership management system (DMS). Some of CDK Global’s most notable features include:
- Dealership digital marketing
- Streamlined accounting
- Inventory management
- Data management
CDK Global also integrates with several other dealership software, including Podium, to streamline your workflows and centralize all customer, inventory, and sales data.
How to Automate Tasks and Save Time by Integrating CDK Global & Podium
By integrating CDK with Podium, your car dealership can improve communication processes and reduce the time spent on manual tasks. As a result, you’ll be able to convert more leads and sell more cars. Here are four examples of what this might look like at your dealership.
1. Automatically centralize leads and send responses.
Keeping up with various messaging channels such as text, Facebook, and Google can be a daunting task. It’s even more complicated when you have different employees handling those channels.
CDK Global’s integration with Podium brings leads and conversations from all sources together in one inbox. You can then automate responses to customers via text for efficient and personalized communication (even if it’s after dealership hours!). That means less time spent manually managing contact information and transcriptions and more time spent with your customers.
2. Automate marketing and sales processes.
CDK Global’s integration with Podium also automates promotional messages such as bulk messages and flash sales. This saves you time on both marketing and sales processes. For example, you don’t have to remember to send out a dealership texting campaign or share an update about a sale—instead, CDK Global and Podium accomplish this for you.
3. Automate tailored customer service.
By integrating CDK Global with Podium, you can automate different parts of your customer service strategy. For example, with CDK Global and Podium connected, your customers can get in touch with you whenever they want to and via the communication channel they prefer.
You can also easily provide personalized customer experiences that never require a prospect or customer to repeat themselves since communication records and contacts are automatically saved. This integration makes it easy to collect customer feedback via reviews and surveys so you can make the necessary changes to the buyer’s journey.
All of this leads to greater customer satisfaction—and ultimately, more business for your dealership.
4. Automate your workflows.
CDK Global and Podium integrate to simplify your workflows and ultimately reduce the need to follow up on tasks constantly. This includes inventory management, sales tracking, appointment scheduling, and review invites. Automating these tasks can be a game changer for a busy dealership. This also means you can easily track what each department at your dealership is doing to provide customers with accurate ETAs and shorter wait times.
Automate Dealership Tasks and Save Time By Integrating CDK Global With Podium
For your car dealership to sell vehicles today, you must also create and foster relationships with your customers. That requires dedicating time to building those relationships and using tools like CDK Global and Podium to automate and streamline the rest.
Click here to learn more about how CDK Global and Podium can help your dealership automate tasks and save time.
