Running a car dealership is no easy task. You have to manage inventory, build relationships with customers, and maintain a steady flow of revenue. You also have to handle a high volume of leads and customer communications.
That’s where integrating CDK Lightspeed with Podium can help.
This powerful connection will help you streamline your customer communication process, increase efficiency, and ultimately make more money.
In this blog post, we explore the benefits of integrating CDK Lightspeed with Podium for your dealership.
What is CDK LightSpeed?
CDK Lightspeed is a dealer management system (DMS) with numerous capabilities that help you across all your dealership’s departments including:
- Sales
- Accounting
- Service
- Parts
CDK Lightspeed comes with a CRM and mobile app so you can manage all of your contacts and relationships with customers and do so from a desktop or while on the go. It also integrates with your existing dealership software and tools including Podium.
3 Ways Integrating CDK Lightspeed & Podium Makes Your Dealership More Money
Here are three examples of how integrating CDK Lightspeed and Podium can make your dealership more money.
1. Offer cross-channel communication.
Customers want to communicate with you on their terms. Some may prefer to speak on the phone while others may prefer to text or webchat. By integrating with Podium, you can provide your customers with a multitude of communication options, including phone call, text messaging, chat, and Facebook Messenger. This will help you reach more customers and offer better customer service, leading to higher engagement and sales.
2. Automate personalized messages.
Personalized communication is critical to the success of your car dealership. You need to be able to respond to new leads, reach out to customers with inventory information, send follow-up messages, and more. But with so many leads and customers to send messages to, it can be tough to personalize all communications based on preferences and past conversations.
By integrating CDK Lightspeed with Podium, you can automate the process of sending editable and personalized communications to your leads and customers. Schedule messages ahead so you don’t have to remember to send timely messages (for example, when a promotion is starting or when it’s a customer’s birthday). And since Podium keeps all customer information updated and accurate, you can rest assured that your messages will have the right and necessary context to make them helpful to recipients.
3. Centralize all of your leads and customer conversations.
With so many leads and customers as well as channels of communication to manage, you might find your team struggling to keep up. Integrating CDK Lightspeed and Podium will help streamline these efforts, making lead management more efficient.
A centralized Inbox ensures you’ll never miss out on a new lead again—you’ll be notified when a new lead enters your Inbox. Then, keep the person engaged by sending automated messages within minutes of receiving their inquiries even if it’s after dealership hours. Your team will also be able to easily see all customer communication in one place, reply to customers in real time, and ensure that no leads fall through the cracks.
Make Your Dealership More Money By Connecting CDK Lightspeed with Podium
Streamlining communication and retaining customers is essential for every dealership, and with CDK Lightspeed and Podium, you can do exactly that. You’ll be able to manage and convert more leads in less time, and then keep those customers loyal to your dealership making it possible to sell more cars and bring in more money.
Click here to learn more about how CDK Lightspeed and Podium can help your car dealership make more money.
