Within the world of car dealerships, customer satisfaction is always a top priority. Dealerships are constantly looking for new ways to improve their customer experience and make car buying a more pleasant and seamless process. One way to accomplish this is by integrating CDK One-Eighty with Podium.
In this blog post, we’ll explain the benefits of this integration and how it can optimize your car dealership’s customer experience.
What is CDK One Eighty? What does it do?
CDK One-Eighty is a dealership software that integrates with your DMS and helps your team manage sales, leases, compliance, inventory, and more. It provides CRM, desking, and F&I solutions to support your sales team and improve the customer experience.
CDK One-Eighty also connects with several other auto apps and software like Podium to help you save time by automating tasks, improve data management, and increase sales.
5 Ways CDK One-Eighty & Podium Improve the Customer Experience
Here are four ways that integrating CDK One-Eighty with Podium improves the car-buying experience at your dealership.
1. Improve lead management.
Lead management is a critical aspect of a car dealership’s success. But it can be difficult to consistently offer a memorable and positive customer experience managing many leads at once. By integrating CDK One-Eighty with Podium, you’ll have greater control and visibility of your leads. You can view which leads have been contacted, which have not, and what their interest levels are. Additionally, you can prioritize leads by setting reminders for follow-ups and tracking their progress better. Lastly, personalize all communications with leads with the help of Podium’s AI-powered platform.
2. Increase car sales.
Ultimately, the bottom line for any dealership is car sales. The integration of CDK One-Eighty with Podium can improve the chances of converting leads. By tracking leads, responding to inquiries faster, and engaging customers more naturally, you are improving their customer experience. This approach is ideal for generating repeat business and better reviews, both of which lead to greater sales.
3. Streamline communication.
One of the biggest challenges car dealerships encounter is inefficient communication channels. Customers expect fast responses to their inquiries, but it is not always easy to keep track of messages or phone calls. By integrating CDK One-Eighty with Podium, you can now manage all communication channels through one platform. The integration enables text message, web chat, phone call, and more—thus giving you a direct and easy communication link to your customers. As a result, you will be able to respond to their needs faster and more efficiently—and do so via their preferred channel.
4. Drive customer engagement.
With CDK One-Eighty integrated with Podium, you can engage customers in a more personalized and conversational manner. This means you can now interact with every lead and customer in a more natural, tailored, and authentic way. By doing so, you will be able to build rapport with potential car buyers, resulting in increased trust, and ultimately, sales.
5. Automate workflows.
Automating dealership workflows is a great way to optimize processes, reduce redundancy, and save time for your dealership team. Integrating CDK One-Eighty with Podium enables you to automate workflows and set up customizable escalation paths. This helps you ensure all leads and requests are responded to promptly, and customers receive the attention they expect. The integration enables you to set up automated text message campaigns, which saves your team time and increases conversions.
Connect CDK One-Eighty & Podium to Improve the Customer Experience
Improving your dealership’s customer experience is critical to your success. By integrating CDK One-Eighty with Podium, you can streamline communication channels, enhance customer engagement, improve lead management, increase sales conversions, and automate workflows. These benefits will help your dealership provide an excellent customer experience, resulting in more sales, better reviews, and repeat business.
Click here to learn more about how CDK One-Eighty and Podium can help improve your dealership’s customer experience.
