For car dealerships, responding to leads quickly and effectively can be the difference between making a sale or losing a potential customer. However, with today’s increasing demand for fast and efficient communication, car dealerships must adapt to new technologies that streamline their communication methods.
By integrating DealerSocket with Podium, you’ll have an easy and efficient way to communicate with leads, improve lead response times, and ultimately increase sales—all via text.
In this blog post, we’ll explore the benefits of integrating DealerSocket with Podium and how this connection can help you send texts that convert your dealership’s leads.
What is DealerSocket and how does it help dealerships?
DealerSocket is a dealer management software and CRM that helps your team manage inventory, your website, marketing campaigns, customer profiles, and more. DealerSocket also integrates with a number of other dealership tools, including Podium, to improve the customer experience, save your team time by automating tasks, and help your dealership grow.
4 Ways DealerSocket and Podium Help Dealerships Send Texts That Convert.
Next, let’s review three ways that the DealerSocket and Podium integration helps dealerships send messages that convert.
1. Build relationships with your leads.
Customers tend to make purchase decisions after rapport has been established with a dealership. By integrating DealerSocket with Podium, you can communicate with customers using context from past conversations no matter which channel they happened on (e.g., web chat or phone call), and then text your leads personalized messages to increase conversions. Send follow-up messages after they leave your dealership to stay top-of-mind and offer relevant information or education to help them throughout the buyer’s journey.
2. Offer efficient communication.
Reply to customer’s messages quickly via mobile app, laptop, or desktop. Get an alert when a new lead enters your Inbox so you can send an immediate reply. And don’t worry if it’s after dealership hours—Podium can automatically text the lead letting them know that you have their contact information and you’ll reach out as soon as possible. That means your lead stays engaged rather than going to a competitor.
3. Collect customer feedback and reviews.
By integrating DealerSocket and Podium, your dealership can connect with customers effortlessly via text, allowing them to leave valuable feedback about their experience with your dealership. Podium’s automations improve customer satisfaction by sending post-service texts that invite customers to leave feedback on the service received. This helps build your dealership’s online reputation and relevance on the search engine results page (SERP), and ultimately increases the size of your customer base.
4. Send bulk marketing messages.
Once you have a lead’s information, you can send them bulk messages. Re-convert past customers with AI-written and promotional texts that have proven to actually sell—all with the click of a button.
Integrate DealerSocket and Podium to Send Texts That Convert
With Podium and DealerSocket integration, your dealership can make communication effective, convenient, and personalized. Podium enables your sales team to respond dynamically and transparently to customer needs, facilitating better engagement and trust—all of which attract more leads that turn into conversions.
Click here to learn how integrating DealerSocket with Podium can help your dealership send texts that convert.
