As a car dealership owner or manager, one of the biggest challenges you face is ensuring consistent appointment hold rates for potential and existing customers. In fact, it’s very common for customers who book car service appointments to then fail to show up, resulting in lost revenue and unnecessary staff downtime.
Fortunately, by integrating Podium and Dealertrack, you can significantly improve your dealership’s appointment hold rates and reap the benefits of increased efficiency and customer satisfaction.
What is Dealertrack?
Dealertrack is an automotive dealership management system (DMS) that allows your dealership to manage inventory, payment and financing, customer data, and more. It also has features that help with the entire loan lifecycle.
Dealertrack connects with other popular dealership apps and tools like Podium to automate tasks, convert more leads, and increase appointment hold rates to improve revenue.
How does the Dealertrack & Podium integration improve appointment hold rates?
Here’s a look at a few of the ways that the Dealertrack and Podium integration help improve appointment hold rates at dealerships.
1. Seamless Scheduling and Communication
Dealertrack’s appointment scheduling system seamlessly integrates with Podium, allowing you to automate scheduling and confirmation reminders. With Podium’s text feature, you can send personalized and timely appointment reminders to your customers, improving the chances of them showing up on time. Rather than manually sending these messages, you can automate and personalize them using the help of Podium’s automations and AI.
Additionally, customers can easily respond to text messages with any special requests or questions, making it easier for the dealership to stay organized and identify potential issues before the appointment day arrives.
2. Positive Customer Experience
Integrating Podium and Dealertrack also provides a more tailored customer experience by providing a smooth and efficient appointment scheduling process. Podium’s messaging platform gives you a convenient and user-friendly way to communicate in real-time with clients.
Your customers can request appointments, select the desired service options, and receive immediate confirmation. By making it simpler for your customers to schedule and confirm appointments, you will increase trust and enhance their overall satisfaction with the dealership.
3. Efficient Reporting
Podium’s analytics and reporting capabilities allow your team to monitor the success of your appointment reminders and alerts. Track the percentage of customer appointments that were booked, show rates, and any opportunities for improvement. You can also easily review and update your customer database ensuring no-shows or cancellations don’t go unnoticed and customer follow-ups can happen.
4. Improved Productivity
Podium can significantly assist with sales team productivity by reducing the number of manual tasks and increasing time spent with customers. Dealertrack and Podium make it easy to set up automated messages, reducing your dealership’s workload. These messages can also include marketing material, sales follow-ups, appointment reminders, and more.
By reducing the administrative workload and streamlining their communication process, your sales team will have more time to spend with each customer while improving the overall customer experience.
Integrate Dealertrack & Podium to Improve Appointment Hold Rates and Dealership Growth
The integration of Podium and Dealertrack is a game-changer for car dealership owners or managers looking to improve appointment hold rates. By providing a more streamlined and automated appointment scheduling experience, the integration of these two platforms allows you to reduce administrative workload and increase overall productivity while improving customer satisfaction.
The automated reporting and analytics within Podium also help in managing customer communication and surfacing opportunities for improvement including how your dealership can improve on appointment hold rates.
Click here to learn more about how Dealertrack and Podium can improve appointment hold rates.
