In 2022, the beauty market generated approximately $430 billion in revenue — and it’s expected to reach approximately $580 billion by 2027.
If you’re looking to enter into the lucrative beauty market with laser hair removal services, then you’ll need to understand how to advertise to attract clients and stand out from competitors.
Understanding Your Target Audience
Use the tips below to understand your target audience’s demographics, preferences, pain points, and motivations better so you can tailor your laser hair removal advertising.
Demographics and Preferences
To effectively target your audience in the beauty industry, it’s crucial to understand their demographics and preferences. This includes:
- Age
- Gender
- Income level
- Occupation
- Geographic location
- Organic and cruelty-free products
- Vegan options
- Luxury brands
All of these factors may affect how you advertise your medspa, and laser hair removal services in particular. For example, a landmark study analyzing laser hair removal procedures carried out in 2017 showed that out of the total number of procedures, the vast majority of patients (79.8%) were aged 19-50. So advertising to a target audience beyond this age range may not be the most effective use of budget.
Consumer Pain Points and Motivations
By addressing consumer pain points and motivations, you can build stronger connections with your target audience and drive loyalty and satisfaction in the competitive beauty industry.
Common pain points related to laser hair removal may include concerns about price, pain, and how long the results last. By understanding these pain points, you can tailor your services and how you advertise them to offer solutions to each of these pain points.
Additionally, consider the motivations behind seeking out laser hair removal, such as the desire to stop shaving weekly or even daily to save time. From there, you can craft ad copy that resonates with these motivations.
Key Elements of A Successful Ad
Below is a look at the key elements of a successful ad:
- Call to Action: A call to action (CTA) prompts the audience to take a specific action, such as booking an appointment. It should be clear, concise, and compelling, guiding the audience towards the desired outcome and providing a sense of urgency or incentive to act immediately.
- Target Audience: Understanding the target audience involves identifying the demographics, interests, behaviors, and pain points of potential customers to tailor the ad copy and CTA to resonate with their needs and preferences.
- Audience Selection: Audience selection requires research and analysis to determine where your target audience spends their time online or offline so you can choose whether you advertise on social media, search engines, email marketing, or traditional advertising channels like print and TV.
- Branding: Branding encompasses the visual elements, messaging, values, and personality of your medspa, which should be consistently communicated across all ads.
- Create a USP: A unique selling proposition (USP) defines what sets your medspa apart from competitors and why potential customers should choose it over alternatives. A USP should highlight the unique benefits and features of your medspa that resonate with your target audience and address their pain points or desires, compelling them to engage with the ad and consider the medspa’s offerings.
- Compelling Headline: The headline is the first thing the audience sees and determines whether they will continue reading or scroll past the ad. It should be clear, persuasive, and relevant to the audience’s interests or needs.
- Define Your Goals: Whether the goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, having a specific objective enables more effective messaging, audience targeting, and performance evaluation.
- The Follow Up: Following up after the initial interaction with the ad is crucial for nurturing leads, building relationships, and converting prospects into customers. It involves delivering on the promises made in the ad, providing additional information or incentives, and nurturing leads through the buyer’s journey with personalized communication and support.
Platforms and Channels You Should Own
Below are a few key platforms and channels where you could market laser hair removal ads and some tips.
Social Media
Marketing laser hair removal ads on social media platforms like Instagram, Facebook, and TikTok allows for precise targeting based on demographics, interests, and behaviors. Through audience segmentation, ads can be shown to individuals who have expressed interest in beauty, skincare, or wellness, as well as those within a specific age range or geographic location.
By leveraging engaging visual content and compelling copy, these ads can effectively reach a younger demographic who are active on social media and are interested in aesthetic treatments.
Additionally, social media provides opportunities for interaction, allowing potential clients to ask questions, book appointments, or inquire about promotions directly through the platform.
Print Ads
While traditional print advertising may have a more limited reach compared to digital channels, it can still be effective in reaching certain segments of your target audience.
Placing laser hair removal ads in local magazines, newspapers, or beauty publications allows for targeting individuals within a specific geographic area who may be interested in those aesthetic treatments. For example, laser hair removal ads could be placed in lifestyle magazines targeting neighborhoods in warm and beachy areas or in bridal magazines targeting individuals preparing for weddings.
Print ads can also offer a sense of credibility and legitimacy to a medspa, particularly among older demographics who may be less engaged with digital media.
TV Ads
TV advertising provides broad reach and exposure to a diverse audience, making it suitable for raising awareness of laser hair removal services. TV ads can be strategically placed during programs or time slots that attract viewers who are likely to be interested in cosmetic procedures, such as daytime talk shows, reality TV programs, or lifestyle channels.
While TV ads may not offer the same level of targeting and measurability as digital channels, they can still generate brand recognition and drive inquiries from individuals who may not be actively searching for laser hair removal services.
Additionally, TV ads can convey a sense of professionalism and authority, which can enhance the medspa’s reputation and appeal to a wide audience.
10 Creative Hair Removal Ads To Try
Below are some images that could be cataloged as laser hair removal ads. For each, we’ve explained what it’s doing right and where it could be advertised.
- Addressing potential objection that laser hair removal is too painful
- Uses a prominent and colorful call-to-action
- Ideal for print ad or social media
- Features male client to help attract both men and women
- Emphasizes permanence of treatment
- Features medspa name and phone number prominently
- Ideal for print ad
- Educational content that focuses on the benefits of laser hair removal
- Persuasive and concise
- Ideal for advertising on social media
- Persuasive and informative content targeting an audience that is evaluating multiple hair removal treatments
- Ideal for advertising on social media
- Uses simple but memorable tagline to persuade target audience to consider laser hair removal
- Ideal for print ads
- Shows clients what the treatment looks like
- Would be highly effective as a video testimonial
- Ideal for TV ads
- Proactively answers questions that target audience may have
- Can be used for print or TV ads
- Showing before-and-after photos establishes credibility
- Ideal for any platform or channel
- Focuses on key motivation for laser hair removal (permanence)
- Provides multiple ways clients can contact the medspa
- Ideal for social media or print ads
- Offers promotional discount to incentivize clients to book
- Clear call-to-action
Current Trends In the Medspa Advertising Space
Take a look at some of the hottest trends in the medspa advertising space below.
Customized Treatments
Customized treatments have emerged as a dominant trend in the beauty industry. Medspas increasingly offer personalized solutions tailored to each client’s unique needs, preferences, and body. For example, medspas may offer customized laser hair removal packages that include multiple areas that individual clients want to target at once, rather than standard packages that include the same few areas.
Growing Male Client Base
The global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 billion in 2022. This growing demand for men’s aesthetic services includes laser hair removal so advertising should also address men’s preferences and pain points.
Social media
Social media continues to dominate MedSpa marketing, with platforms like Instagram and TikTok serving as powerful tools for educating and engaging with clients and showcasing treatments, client testimonials, and before-and-after photos.
Key Performance Indicators (KPIs) To Measure Success
KPIs are used to evaluate the effectiveness and success of ad campaigns. They provide measurable data that indicates whether the campaign has achieved its objectives and contributed to the overall marketing goals. For ad campaigns, KPIs can include:
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Follower Growth
- Conversion Rate
- Website Visitors
- Social Media Engagement
- Referral Traffic
- Net Promoter Score (NPS)
- Organic Traffic
- Event Attendance
- Customer Retention
- Customer Acquisition Cost (CAC)
- Lifetime Value of a Customer (LTV)
A tool like Podium can help your med spa attract and convert more clients, book more laser hair removal services, and increase your revenue.
