We begin with the understanding that filling an order on time, delivering a product safely, and making a customer happy is the absolute bare minimum. It’s not success.

Success is last Sunday—I got an email from a customer who’s bought several things from us. We have such a great relationship with her that we mailed her a James + James coffee mug (because she saw one on Instagram and wanted one). She sent us this picture, and was like “James, I have to tell you this story, I was sitting on my front porch drinking coffee with my husband out of these James + James mugs you sent us, and I looked up, and your delivery truck pulled up and was delivering a table to my neighbor! I had told them about you when they asked about my table, but I had no idea they actually purchased!” So she sent us a picture of her coffee mug in the foreground with our trailer in the background. She was just so excited about it.

So we’re really looking for opportunities, like how do we not just have satisfied customers, but how do we create advocates? Customers that can’t not tell other people about us?

Local Insider: James + James

Ready to grow?