Marketing your services and standing out in the local competitive landscape can come with unique challenges for an orthopedic practice. Dive in and explore the top marketing trends that can give your practice a significant boost. Here at Podium, we’ve got all the right tools and expertise to help you use these strategies and grow your practice.
1. Embrace Telehealth Marketing
Telehealth has taken the healthcare world by storm. For orthopedic surgeons, leveraging the power of telehealth technology can ensure patients receive healthcare services from the convenience of their homes. This strategy is not just customer-centric, but also expands your practice’s reach.
A robust telehealth system can improve your service delivery and make a significant impact on your practice’s growth. It allows you to have virtual consultations and follow-up appointments, providing an alternative for patients who may not always be able to come to the office.
2. Initiate Patient Education Series
Healthcare is a complex industry, and the more patients understand, the more they can participate in their care. Start an educational series – in the form of blog posts, newsletters, or video content – about orthopedic health, procedures, preventive measures, and more.
This information can help patients feel more confident in choosing your practice, because it showcases your knowledge and positions you as an expert in the field of orthopedic care.
3. Run Targeted Local SEO
People usually look for local surgeons. Use local SEO strategies like optimizing your Google Business profile, putting local keywords in your website and content, and using local backlinks to improve your search engine ranking and visibility.
Check your local SEO performance and work on areas that need improvement. Stay consistent and offer value-driven content to build and maintain your local presence.
4. Personalize Patient Experience
Personalizing healthcare is a powerful trend that can dramatically improve your patient retention rate. This can be as simple as sending timely appointment reminders or something as sophisticated as offering a personalized patient portal that tracks healthcare history and offers individualized tips.
Consider leveraging tools like Podium Contacts, which can help in managing and personalizing patient communication. This nifty feature can filter and segment your patient contacts, making it a breeze to deliver personalized messages at scale.
5. Invest in Paid Advertising
Paid digital advertising can be a powerful tool in your marketing arsenal. Pay-per-click campaigns can drive immediate traffic to your website, while display ads can increase your brand awareness. Use these platforms to highlight what sets your practice apart, and don’t forget to employ a strong call to action in what you share.
Ensure every penny returns the investment by targeting your ads to the right demographics. Make sure to keep an eye on your metrics to track your campaign’s performance and tweak as necessary for best results.
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6. Amplify With Influencer Collaboration
Connecting with an influencer in the local health or wellness space can be extremely beneficial. Influencers bring with them a ready audience that trusts their recommendations which can be great for establishing your practice’s credibility.
Choose a local influencer aligned with your practice’s values and whose followers are likely to be within your target patient demographic. It can create an enormous difference in how your practice is perceived.
7. Adopt a CRM System
Customer Relationship Management (CRM) platforms can help streamline communication and keep track of patient interactions, ensuring you provide a consistent service.
Utilize a healthcare-centric CRM, or establish integrations with standard CRM softwares to organize, track, and nurture your patient engagements and correspondence.
8. Boost Collaboration With Other Medical Practices
Building relationships with other private medical practices in your local area can be a fantastic way to cross-market services and generate high-quality referrals. Consider practices in complementary fields, like physical therapists, to expand your network.
A partnership marketing approach will assist you in reaching a broader audience and unlocking new opportunities for growth.
9. Utilize SMS Marketing
Text messaging isn’t only for personal communication, it’s a powerful marketing tool. SMS marketing is immediate, direct, and has high levels of engagement and conversion – use it to send appointment reminders, updates, or promotional offers.
Ensure efficiency with a business messaging platform. Tools like Podium Text Marketing allows you to send bulk messages to your patients effectively while offering personalization options to maintain that personal human touch.
10. Focus on Building Online Reviews
Before choosing an orthopedic surgery practice, patients often look for reviews and testimonials from your existing patients. A positive online reputation can increase your credibility and attract new patients.
Encourage your satisfied patients to leave positive feedback on your Google Business profile, Facebook, Yelp, and other relevant platforms. Respond to both positive and negative reviews professionally and timely as it shows you value patient feedback.
Get Started
Investing in healthcare marketing is essential for being competitive and continuing to grow your orthopedic surgery practice. As you fine-tune your marketing strategy, don’t overlook the value that partners like Podium bring. With a host of software solutions tailored to boost your engagement and enhance patient experiences, Podium can give your practice the edge it needs to stand out in the market.
