Sales promotions have been used with enormous success for decades. You can find effective ways to promote your business, no matter its size. From discount coupons to exclusive teacher specials to joint promotions of complementary businesses—there’s something for everyone. Regardless of your budget, there’s no shortage of advertising strategies for your business. Read on to learn more about sales promotions, why you should use SMS marketing, and 15 examples of creative ideas to attract more customers to your businesses through appealing marketing.
What is a sales promotion?
A sales promotion is a short-term marketing tactic that creates urgency and increases sales. Customers often feel so emotionally tied to sales that they would rather have the best product on sale than ever pay the lowest price for a lesser item or service. Offering a sales promotion or running a flash sale are great ways to increase sales during slow seasons, days, or times when you end up overstocked or items come back in stock and the many other scenarios that businesses commonly run into.
Why should I use text for marketing?
Email marketing has been the go-to option for years. But some businesses have caught on to the reality that, in this saturated world that gets louder every day, there’s one thing people still can’t ignore—and it’s not an email—it’s a text. Most people get so many spam emails that they can’t keep up with their email inbox. And only about 20% of emails even get opened. But 98% of texts get opened—and 95% are opened within three minutes.
Texting’s unmatched conversion rates make it the perfect channel for your business to add to its marketing plan. It gives your business an opportunity to provide clear and concise messages that will get opened, read, and acted on. Plus, text marketing creates a two-way conversation where customers can easily respond and ask questions.
