Standing out in the home remodeling industry means adopting innovative marketing strategies to better reach consumers. In this fast-paced digital world, keeping up to date with the latest tech trends will give your remodeling business the upper hand. Podium has put together a list of the top ten marketing strategies to get ahead of the competition. Let’s dive in.
1. Offer Virtual Reality Tours
Virtual reality (VR) is transforming the way remodeling businesses showcase their work. Rather than talking about potential renovations or even showing a flat 2D sketch, VR lets you create immersive 3D models of proposed designs. Clients can “walk through” their remodeled home before any work starts, helping them visualize the end product and boosting their confidence in your services.
We recommend using VR technology to create interactive and immersive experiences, letting clients engage with your designs on a whole new level.
2. Make Use of Online Reviews and Ratings
Word-of-mouth referrals are crucial in the remodeling business. Customers tend to trust their peers more than ads. Businesses should focus on gathering positive customer reviews and handling negative feedback graciously and swiftly. A well-managed online reputation can be a powerful business tool.
Use platforms like Podium Reviews to easily communicate with your clients and encourage them to leave reviews, enhancing your online reputation.
3. Do Informative Blogging
A crucial aspect of any marketing strategy is education. Sharing remodeling tips, ideas, and trends in the form of blogs can help you build trust and credibility among potential clients. Regular blogging with search-engine-optimized content can also improve your website’s SEO ranking and visibility.
We recommend consistently publishing high-quality and value-added content that positions your business as a trusted authority in the realm of home remodeling.
4. Highlight Sustainable Practices
Emphasizing your business’s commitment to eco-friendly remodeling practices can really set you apart. In today’s environment-conscious society, showing customers your sustainable efforts could positively influence their purchasing decisions. This can include everything from using sustainable materials to adopting energy-efficient designs.
We recommend capitalizing on your green business initiatives and transparently communicating them to your customers.
5. Build Influencer Partnerships
Collaborating with influencers who have a significant following in the housing and design space can help remodeling businesses tap into a larger audience. Celebrities, designers, or home and garden bloggers can be influential in endorsing your business and driving customer engagement.
We recommend forming thoughtfully chosen partnerships as they can elevate your brand’s visibility and attract potential customers.
Ready to grow?
See immediate impact with Podium’s suite of lead management and communication tools.
6. Send Personalized Texts
With more people on the phone and on the go these days, it’s important to reach customers where they are. However, the real key to success with this strategy is personalization. Instead of sending mass generic texts, customizing the content to address individual customer needs or preferences can yield better results.
We recommend using Podium’s Text Marketing tool to deliver personalized marketing messages directly to your customers’ mobile devices, improving engagement levels.
7. Build a Responsive Website Design
With so many people using their phones to access the internet, having a responsive website design is no longer optional. Ensuring your website looks good and functions seamlessly on a variety of devices can significantly improve user experiences, leading to better customer retention.
We recommend investing in a mobile-first website strategy to cater to a wider audience spectrum.
8. Diversify Social Media Platforms
While Facebook and Instagram may be key players in the social media space, other platforms like Pinterest and TikTok also hold promising potential for remodeling businesses. They cater to a niche market looking for home renovation and remodeling ideas, giving your business access to a highly targeted audience.
We recommend diversifying your social media presence to access a broader target market and tap into specialized communities.
9. Capitalize on User-Generated Content
Encourage clients to share their remodeling experiences, before-and-after photos, and testimonials. Not only does this amplify your social proof but it also generates content for your marketing efforts that resonates well with your potential clients.
We recommend harnessing user-generated content as it can influence trust and encourage conversions.
10. Use Geotargeting
Geo-targeting involves delivering content or advertisements to consumers based on their geographic location. This can be very effective in targeting customers in specific neighborhoods or regions where you are looking to expand your business.
We recommend using geotargeting strategically within your digital marketing to better tailor your promotions to local consumer needs.
Get Started
Keeping up with the industry’s marketing trends can feel overwhelming. But with the right technology partners like Podium, you can efficiently execute your marketing strategies, deliver personalized messages, manage your online reputation, and drive customer engagement in your remodeling business. Get started today.