Running your own business is not for the faint-hearted.
Steve Jobs said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Running a business is hard work. It requires drive and passion. It’s a journey full of unique challenges. One of the biggest challenges is balancing it all.
Businesses need to generate new leads, convert warm leads, serve customers, and retain customers all at the same time—it really is a juggling act. But it doesn’t have to feel like you’re running a circus.
We live in a period of technological innovation as we’ve never seen before, which can make your life so much easier…if, of course, you choose the right tools and know how to best implement new software for ultimate results.
HubSpot is a lifesaver for managing a small business. Let’s talk about why.
What is HubSpot?
HubSpot is a business owner’s best friend. You’ve probably come across their blog while panic-Googling a problem you need to fix. As well as sharing insights on their blog, they support small business owners through the HubSpot Customer Relationship Manager (CRM) platform. It’s a simple but effective software that manages the main elements of a successful business from day-to-day operations to powerful inbound marketing that’s useful whether you’re a small business manager or working in marketing and sales teams.
What’s Included in HubSpot Tools?
The core components of the HubSpot CRM are the HubSpot Marketing Hub, the HubSpot Sales Hub, the HubSpot Service Hub, and the HubSpot Operations Hub. So sure, HubSpot’s tools seem extensive but how can you use the HubSpot CRM to go from a small business finding your feet to a successful business dominating your market? Let’s detail how exactly HubSpot’s software has a direct impact on small business management.
How HubSpot Supports Marketing Teams
Digital marketing is essential for all businesses but has many moving parts to keep on top of. Your marketing team needs to come up with ideas for, research, create and analyze content marketing across multiple platforms including blogs, social media, and email marketing, piecing all the elements together to create an effective buying journey.
The Capabilities of Marketing Hub
HubSpot’s software supports the whole marketing process, allowing you to generate more happy leads. For example, there is a blog editor for easy formatting as well as SEO tools for blog optimization. You can set up marketing automation to maximize efforts such as integrating social media accounts and email lists so your audience is automatically notified when a new blog is published.
Within the Marketing Hub, email campaigns and social media are managed with the same simplicity and efficiency. The content management system measures all marketing efforts and turns them into informative analytics that can direct data-driven marketing refinements.
What if you want to boost your inbound marketing through paid ads? The HubSpot Marketing Hub can manage that, too. As sales and marketing teams work in tandem, it’s a real benefit that HubSpot provides small business management software for both marketing and sales.
How HubSpot Boosts Business Finances
If small businesses are going to convert leads and get more customers, they need an advanced sales software that promotes efficiency and optimization. As the marketing team works to improve inbound marketing, increasing website traffic and such, the sales team needs to convert those leads and the HubSpot Sales Hub can help.
