Your website is your online storefront and it is essential for building a loyal customer base —whether your small business is looking to drive online traffic, in-person traffic, or both. So how do you make the most of this opportunity to connect with your target audience? How do you turn your website into a lead-generating, customer-pleasing machine?
Luckily you don’t have to be a coding genius to optimize your business online. There are plenty of user-friendly tools that will help you with search engine optimization, site performance, website security, web design, and more. This means that you won’t only increase incoming traffic but impress visitors with a site that meets all their needs.
Let’s go through the website tools perfect for small businesses elevating their online presence.
Choose the Best Website Builder for Your Small Business Website
Creating a website is no longer a dark art. Nowadays, small business owners can DIY it with a website builder. Even affordable website builders give you the capability to create website pages, build an online store, and add an SSL certificate to protect customers.
Keep in mind, the functionality does depend on the provider and whether you go for a free plan or check out the premium plans. Browse around to find a website builder and plan that meets your needs. Our top 3 best website builder suggestions are Wix, Shopify, and Squarespace. Let’s go through each one in turn so you can figure out what would work best for your small business website.
Wix is perfect if you have a tight budget because you can get started with a free plan. It’s easy to use as well with a drag-and-drop editor and over 500 templates. You don’t really need any coding or design knowledge to set up your site with this website builder even when using the more advanced features like live chat.
Shopify is a great small business website builder for setting up online stores. It includes the website security needed to process payments which is a top priority for selling online. It’s known for its search engine optimization tools that will help your online store to rank on the first page of Google and other search engines.
Squarespace has a bunch of tools and integrations to make your website a lead-generation powerhouse. Your website will come with an SSL certificate as standard, website security, and tools for ranking on search engines. There is fully integrated email marketing so you can send your email campaigns through your website and keep all your sensitive information about customers in one place behind the security of your website builder.
