As a local locksmith business, advertising and connecting with your customer base can be a key puzzle piece to sustaining and growing your operations. While there are a multitude of methods to reach people, SMS marketing has become one of the most direct and effective ways. Why? 90% of texts are read within the first three minutes of delivery. Here’s how you can leverage this marketing method to your advantage with Podium.
1. Optimize Contact Collection
To kickstart your text message promotion, you must first create a contact list. Whether it’s through customer forms online or during in-person service, ensure to gain consent for marketing communications through texts. Make it easy for clients to join with short, mobile-friendly forms.
This strategy helps to create a database that is already interested in your services and more likely to convert and bring businesses.
2. Foster Immediate Engagement
Success comes when you can bridge the gap between attracting a potential customer and convincing them to use your services. Sending an immediate text after an initial inquiry or interaction can help you capitalize on the interest already shown.
We suggest a tool like Podium Contacts to manage customer information. But remember, always follow up promptly before the lead goes cold.
3. Prioritize Personalization
Texts enable a casual pathway to create more personal connections. Use the client’s name in the message and mention service specifics or identifiable particulars from previous jobs to make your customers feel valued.
Adding personalization to your messages shows your business cares about its customers and isn’t just sending out mass automated texts.
4. Send Service Reminders
Commonly, people forget to do routine checks on their locks or security systems. A friendly text reminder for regular maintenance or touch-ups could lead to repeat business.
Timing again plays a crucial role here, no one wants to receive a message too early in the morning or too late at night. Always consider your clientele’s probable schedule.
5. Notify About Promotions
Texts are a great way to get votes of confidence from your clients. If you have promotional offers or discounts; alert your subscribers.
During periods of reduced business, such as specific seasons or holidays, these alerts can attract clients who are considering an update or need a lock service.
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6. Use Clear CTAs
Every marketing message should have a purpose that requires an action. This action requirement is your Call To Action (CTA). It could be to visit your website, call your office, or request a quote.
Using clear CTAs in your marketing text messages will guide your clients to the next step and increase conversion rates.
7. Request for Reviews
Positive client reviews make it easier for potential customers to trust your business. After completing each job, consider sending a follow-up text to ask them to leave a review.
This tactic not only helps you narrate a positive image of your service but can also shed light on areas for your business improvement.
8. Keep Them Informed
Use SMS marketing to keep your clients updated about things they care about. It could be a status update on their locksmith request, scheduled maintenance, or emergency changes in your schedule.
Being proactive about communication can enhance your reliability and customer service image.
9. Monitor Client Satisfaction
Client satisfaction is a crucial performance indicator. Sending short surveys asking about their experience can provide insights into your service quality and business operations.
Using a tool like Podium Inbox makes it easy to receive and manage client responses in an organized, timely manner.
10. Be Consistent
SMS marketing, like any other marketing strategy, requires consistency. Whether it’s daily, weekly, or monthly, make sure that your clients hear from you regularly.
It’s essential to keep in mind that too frequent messages might be considered as spam. So, strike a balance in your messaging schedule.
Transform Your Locksmith Business with Podium
SMS marketing is an increasingly powerful tool for local locksmith businesses. It presents an opportunity to foster better customer relationships, increase engagement, and secure more business opportunities. Whether it’s collecting customer information, managing communications, or sending customized messages to measuring satisfaction, Podium has a suite of tools that can empower your SMS marketing strategy.
