With the rise of mobile usage, SMS marketing has emerged as a powerful tool for local businesses to reach their audiences, particularly in the mattress industry. A well-crafted text message can encourage potential customers to visit a store, notify regulars about special promotions, or even offer personalized sleep tips related to your products. In this blog post, our team at Podium has compiled 10 tips to help mattress businesses best leverage SMS marketing.
But before that, remember that Podium’s AI Employee guarantees your business engages with leads within a couple of minutes; during peak hours, off hours, and every hour in between. Speed to lead is critical in today’s fast-paced market, and Podium offers an unparalleled advantage by ensuring businesses engage with leads within a couple of minutes—guaranteed. Transform your business with Podium’s AI Employee. Get a Demo Today.
1. Offer Exclusive Promotions
Everybody loves a good deal. This is especially true when it comes to significant investments like mattresses. By sending exclusive promotions to your SMS subscribers, you not only incentivize them to stay subscribed to your updates but also to make purchases.
An exclusive promotion ensures customers feel valued, appreciated, and driven to action – whether that’s making a purchase, leaving a review, or referring a friend to your mattress store.
2. Provide Product Tips
One challenge familiar to mattress retailers is assisting customers in understanding the various mattress types and features. You can use SMS marketing to send useful product information and tips, helping your customers make informed decisions.
Additionally, these educational messages can establish your business as a trusted resource, fostering stronger customer relationships and boosting repeat purchases.
3. Capitalize on Keyword Campaigns
Keyword campaigns involve customers texting a keyword to a dedicated number to receive information and discounts or gain access to an exclusive membership. For instance, ‘Text SLEEPOVER to get a 10% discount on your next purchase.’
These campaigns are an expedient way of growing your contact list, promoting your business, and incentivizing purchases at the same time.
4. Utilize Surveys and Polls
Determining customer satisfaction and preferences can be challenging—but not when you have SMS marketing. You can send out quick surveys or polls, offering valuable insights into your customers’ needs and allowing you to continually improve your products, services, and customer service to better suit their necessities.
Remember, a tireless commitment to improving your customer experience will pay dividends in loyalty, word-of-mouth marketing, and ultimately, your bottom line.
5. Send Appointment Reminders
If you operate on an appointment basis for personalized mattress shopping experiences, leverage SMS to remind customers of their upcoming appointments. This reduces no-shows, enhances customer service, and keeps your schedule running smoothly.
Consider using a tool like Podium Inbox which aids in managing, sending, and receiving messages, ensuring no appointment reminder or customer reply goes unnoticed.
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6. Implement SMS Chatbots
SMS chatbots can streamline customer conversations, instantly responding to simple queries, and freeing up time for your team to focus on more complex customer inquiries. Chatbots can provide 24/7 services, an invaluable asset to businesses seeking to give their customers the best possible service and experience.
Podium’s conversational AI is outcome-driven – it doesn’t just respond to inbound leads; it guides conversations toward a specific goal, such as a sale or booking. Unlike other AI systems that focus on providing correct responses, Podium aims to drive specific customer actions to grow your business.
Remember chatbots are additional support, not a complete replacement for human interaction—especially when dealing with complex product inquiries and after-sales services.
7. Personalize Your Messages
Personalization is not just for email. Incorporating your customer’s name in your text messages can generate a sense of rapport and recognition creating a connection between your business and your customer.
Advanced personalization – such as referencing past purchases or browsing behaviors—can further elevate your SMS marketing effectiveness. Remember, though, personalization relies heavily on accurate data, so ensure your record-keeping is top-notch.
8. Seasonal SMS Campaigns
Campaigns based around seasonal events, holidays, or local festivities instill a sense of timeliness and urgency, encouraging immediate purchases. Mattress retailers, for example, might promote ‘back to school’ sales targeted at college students, or winter sales on heated mattress pads.
Remember to reference the local community or demographic in your campaigns to make them feel specially crafted, ramping up their effectiveness even more.
9. Automate SMS Follow-ups
Following up with customers after their purchase keeps your business top of mind, potentially sparking repeat purchases or referrals. You can automate these follow-ups with marketing tools to ensure you never miss an opportunity to engage.
Podium’s Text Marketing can facilitate such personalized follow-ups, ensuring you delight your customers with minimal manual effort.
10. Comply with Text Marketing Laws
Last but far from least, compliance with texting and privacy laws is crucial. Prioritize obtaining explicit consent from customers before sending promotional messages and provide a clear opt-out mechanism in each message.
Non-compliance can harm your brand reputation significantly—so when in doubt, consult with legal specialists to ensure your marketing practices are lawful.
Podium Can Transform Your Mattress Business
Throughout this listicle, you have noticed a common theme – the power of proper communication in enhancing your mattress business. Seamless communication is at the core of what Podium offers. Our range of tools, including Podium Text Marketing and Inbox, can help you keep up with the ever-evolving communication landscape, ensuring you consistently stay ahead of the competition. Discover more about how Podium can transform your mattress business today.
Transform your business with Podium’s AI Employee. Get a Demo Today.
