If you’ve ventured into the mortgage brokerage business, you already know that communication, particularly quick and efficient communication, is key in the world of real estate. So how do you ensure that your messages reach your clients promptly and effectively? Enter SMS marketing—an avenue that could revolutionize how you communicate. Below are 10 SMS marketing tips specifically for mortgage brokerages that can take your business to new heights with the help of Podium.
1. Send Timely Mortgage Alerts
Real-time mortgage rate updates are crucial for clients. Setting up an SMS alert system to provide this information can make your brokerage the go-to place for urgent updates. Not only does this direct form of communication keep your clients informed, but it also shows them that you are professionals who stay on top of industry trends.
Doing so instantaneously builds trust and credibility, crucial components of a thriving mortgage brokerage business.
2. Streamline Appointment Reminders
Appointments are the lifeblood of mortgage brokerage businesses. Missed appointments can result in a significant loss of time and opportunities. SMS reminders can greatly reduce the risk of no-shows, ensuring efficient usage of your resources.
For example, Podium Inbox can help automate this process by sending timely SMS reminders for all scheduled appointments.
3. SMS for Client Feedback
After closing a mortgage deal, it’s important to collect feedback from clients. A simple SMS survey can give you insights into the client’s experience, helping you understand what worked and what needs improvement.
Understanding what your clients feel about your service quality is key to their retention and will also help in producing word-of-mouth referrals.
4. Offer Exclusive Text Promotions
Everyone loves exclusive deals. Offering promotions, special mortgage rates, or discounted services via SMS can help you build a loyal client base. This can amplify the personalized service you offer, setting you apart from the competition.
Exclusivity invokes feelings of being valued, which positively influences customer loyalty.
5. Stay Compliant
While SMS can be a powerful marketing tool, remember the importance of compliance. Ensure you abide by all regulations around text message marketing to avoid legal complications, including acquiring necessary permissions and providing opt-out options.
We advise this to build a long-lasting, trusted business.
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6. Communicate Important Notifications Quickly
From change of address notices to new branch openings, communicate important business updates via SMS. Your clients will appreciate being kept in the loop in real-time.
Being transparent with your clients builds trust which is crucial for lasting business relationships.
7. Keep It Personal
Personalizing your text messages can go a long way in making your clients feel special. This can be as simple as addressing the client by their first name or remarking on details specific to their mortgage.
This is an effective way of making your clients feel valued and seen, thereby increasing engagement and satisfaction.
8. Use Automated Responses
To ensure no question or comment goes unanswered set up automated responses to client queries. For instance, a client may want to know about your services after office hours. An automated response assuring them you will get back soon can build a positive image.
Given the nature of the mortgage brokerage business, clients appreciate and in fact, expect prompt responses. This is why Podium Contacts is a valuable tool, bringing all your clients’ communication into one thread.
9. Use SMS for Document Requests
Requesting necessary documentation can be expedited via text messages. It saves time that would have been spent on phone calls or emails. Furthermore, it provides clients with a written record of what is needed from them, minimizing the risk of errors.
This not only streamlines the process but also enhances the client’s experience with your brokerage.
10. Celebrate Milestones
Sending congratulatory messages for milestones like loan approvals or wishing your clients on their birthdays can create cheer and positivity. It’s a soft touch that goes a long way in maintaining a positive relationship with your clients.
Happy clients are likely to refer you to their contacts, increasing your client base without additional costs.
Use Podium’s SMS Marketing For Mortgage Brokerage Success
In the world of real estate, every detail and second counts. You need a communication strategy that’s as fast-paced as your business. SMS Marketing is an effective way to keep pace while maintaining the personal touch that clients value. Podium can be your trusted partner in implementing this strategy, helping you drive outreach, engagement, and ultimately, success.
