Text Marketing

Grow faster with text campaigns

SMS Trends Your Business Needs to Know About in 2024

Want to see the impact of Podium on your business? Start a free 14-day trial today.

Try Podium for Free

Start your 14-day free trial with Podium today. No credit card required.

Ready to grow?

Grow your business with Podium

<p><span style="font-weight: 400;">SMS is an increasingly essential tool for businesses across all industries including </span><a href="https://www.podium.com/industry/medspa/"><span style="font-weight: 400;">med spa</span></a><span style="font-weight: 400;">, </span><a href="https://www.podium.com/industry/jewelry/"><span style="font-weight: 400;">jewelry</span></a><span style="font-weight: 400;">, </span><a href="https://www.podium.com/industry/mattress/"><span style="font-weight: 400;">mattress</span></a><span style="font-weight: 400;">, </span><a href="https://www.podium.com/industry/appliance/"><span style="font-weight: 400;">appliance</span></a><span style="font-weight: 400;">, </span><a href="https://www.podium.com/industry/hvac/"><span style="font-weight: 400;">HVAC</span></a><span style="font-weight: 400;">, </span><a href="https://www.podium.com/industry/furniture/"><span style="font-weight: 400;">furniture</span></a><span style="font-weight: 400;">, and </span><a href="https://www.podium.com/industry/automotive/"><span style="font-weight: 400;">auto</span></a><span style="font-weight: 400;">. It enables businesses to interact with clients efficiently, provide quick and easy service, convert leads, increase sales, and more. </span></p>
<p><span style="font-weight: 400;">To stay on top of your game, build relationships with your customers, and grow your business, you need to be aware of the latest SMS marketing trends. In this blog post, we’ll highlight the latest SMS trends for: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Med spas</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Jewelry stores</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Furniture, appliance, and mattress stores</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">HVAC businesses</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Auto dealers and OEM</span></li>
</ul>
<p><b>This data comes from over 100 million text messages sent by Podium users over the 2023 Holiday Season.</b></p>
<p><span style="font-weight: 400;">Before we dive into those five business types mentioned above, here are some high-level SMS learnings from 2023 that you should carry into 2024. </span></p>
<h3><span style="font-weight: 400;">General SMS Trends for 2024</span></h3>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Share limited-time offers.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Give exclusive deals and memberships.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Offer holiday special sales events.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Provide sneak peeks and early access.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use hyper-local messaging.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use retargeting campaigns to send timely reminders and follow-ups.</span></li>
</ul>
<h2><span style="font-weight: 400;">Top 5 SMS Trends for Your Business</span></h2>
<p><span style="font-weight: 400;">Now, let’s review the top five SMS trends for five major industries. </span></p>
<h3><span style="font-weight: 400;">Top 5 SMS Trends for Jewelry Stores</span></h3>
<p><span style="font-weight: 400;">We’ve compiled the top five trends we’re seeing from jewelers across holiday messaging, with results as high as 25% click rates. </span></p>
<h4><span style="font-weight: 400;">1. Early Access and Exclusive Peeks</span></h4>
<p><span style="font-weight: 400;">Subscribers were given early bird access to sales and private peeks at what&#8217;s to come.</span></p>
<h4><span style="font-weight: 400;">2. Black Friday &amp; Cyber Monday Sales</span></h4>
<p><span style="font-weight: 400;">Jewelers rang in their sales season with a mix of enticing bargains and exclusive codes tied to these global sales events.</span></p>
<h4><span style="font-weight: 400;">3. Festive Sentiments</span></h4>
<p><span style="font-weight: 400;">Each message had a personal touch, with jewelers sharing Thanksgiving and holiday wishes. It created a warm connection, kind of like sharing a cup of hot cocoa on a snowy day.</span></p>
<h4><span style="font-weight: 400;">4. Flash Sales</span></h4>
<p><span style="font-weight: 400;">&#8216;Limited Quantity&#8217;, &#8216;Today Only&#8217;, and &#8216;Sale Ends at Midnight&#8217;—these phrases gave recipients the push they needed across campaigns, making sure customers feel that adrenaline rush.</span></p>
<h4><span style="font-weight: 400;">5. Specific Product Promos</span></h4>
<p><span style="font-weight: 400;">Sales were often themed around specific product deals &#8211; gold chains, diamond studs, or unique jewelry collections. These pitches stole the limelight.</span></p>
<h3><span style="font-weight: 400;">Top 5 SMS Trends for Med Spas</span></h3>
<p><span style="font-weight: 400;">We’ve compiled the top five trends we’re seeing from med spas across holiday messaging, with results as high as 25% click rates.</span></p>
<h4><span style="font-weight: 400;">1. Digital Deal Reveal</span></h4>
<p><span style="font-weight: 400;">Black Friday hype was all the rage, with spas blasting unbeatable deals bright and early. Links directly to the sales were a game-changer! </span></p>
<h4><span style="font-weight: 400;">2. Early Access Extravaganza</span></h4>
<p><span style="font-weight: 400;">Sneak peeks and members-only sales created VIP buzz and drove urgent action. </span></p>
<h4><span style="font-weight: 400;">3. National Botox Day Blitz</span></h4>
<p><span style="font-weight: 400;">Coinciding with the festive season, National Botox Day was a hit! Spas capitalized on the big day, offering BOGO deals &amp; special perks. </span></p>
<h4><span style="font-weight: 400;">4. Birthday Bonuses &amp; Loyalty Treats</span></h4>
<p><span style="font-weight: 400;">Spas delivered gifts all around with VIP memberships, special birthday upgrades, and rewards points. &#8216;Tis the season to pamper loyal customers.</span></p>
<h4><span style="font-weight: 400;">5. Direct Digital Booking</span></h4>
<p><span style="font-weight: 400;">&#8216;Text us back&#8217; was the mantra, with customers encouraged to respond directly for appointments and purchases. </span></p>
<h3><span style="font-weight: 400;">Top 5 SMS Trends for Furniture, Appliance, and Mattress Stores</span></h3>
<p><span style="font-weight: 400;">We’ve compiled the top five trends we’re seeing from furniture, appliance, and mattress stores across holiday messaging, with results as high as 32% click rates.</span></p>
<h4><span style="font-weight: 400;">1. Trending: Friendly First</span></h4>
<p><span style="font-weight: 400;">Successful campaigns started on a personal note, displaying a fond familiarity with customers by using emoji greetings and personalized names. </span></p>
<h4><span style="font-weight: 400;">2. Black Friday Blitz</span></h4>
<p><span style="font-weight: 400;">Black Friday promotions were a common thread throughout with bonus bundles creating urgency and FOMO.</span></p>
<h4><span style="font-weight: 400;">3. Cyber Spinning</span></h4>
<p><span style="font-weight: 400;">Cyber Monday also made waves with promotions for online-exclusive deals and online rebates.</span></p>
<h4><span style="font-weight: 400;">4. Added Extras</span></h4>
<p><span style="font-weight: 400;">Extra benefits or services are common this season, including free giveaways, additional discounts with bundles, and even small donations.</span></p>
<h4><span style="font-weight: 400;">5. Online Links</span></h4>
<p><span style="font-weight: 400;">No surprises here! Every campaign included direct links to online platforms or websites, encouraging immediate action. </span></p>
<h3><span style="font-weight: 400;">Top 5 SMS Trends for Auto Dealers and OEM </span></h3>
<p><span style="font-weight: 400;">We’ve compiled the top five trends we’re seeing from auto dealers and OEM across holiday messaging, with results as high as 20% click rates.</span></p>
<h4><span style="font-weight: 400;">1. Giving is Getting</span></h4>
<p><span style="font-weight: 400;">Dealerships are offering cash bonuses, whether it was bonus cash on the side or added onto trade-ins, it was a season of giving (and getting).</span></p>
<h4><span style="font-weight: 400;">2. Black Friday &amp; Cyber Monday Sales</span></h4>
<p><span style="font-weight: 400;">Dealerships offered killer Black Friday and Cyber Monday deals.</span></p>
<h4><span style="font-weight: 400;">3. Year-End Clearance</span></h4>
<p><span style="font-weight: 400;">As the year comes to an end, so does the inventory. Dealerships made sure customers knew they were looking to clear their lots, providing even more motivation to buy.</span></p>
<h4><span style="font-weight: 400;">4. It&#8217;s Showtime</span></h4>
<p><span style="font-weight: 400;">This holiday season, some dealerships didn&#8217;t just stick to sales; they brought the entertainment with characters like The Grinch and Santa showing up to celebrate the holiday rush!</span></p>
<h4><span style="font-weight: 400;">5. Specific Model Spotlight </span></h4>
<p><span style="font-weight: 400;">Certain car models rode shotgun in quite a few campaigns, highlighting specific great deals on fan favorites.</span></p>
<h3><span style="font-weight: 400;">Top 5 SMS Trends for HVAC</span></h3>
<p><span style="font-weight: 400;">Here’s a look at the top five SMS trends for HVAC businesses. </span></p>
<h4><span style="font-weight: 400;">1. Rejuvenate, don’t replace.</span></h4>
<p><span style="font-weight: 400;">HVAC businesses emphasized the cost-saving benefit of servicing older furnaces rather than replacing them entirely. An old-fashioned tune-up brought home appliances back to factory fresh condition and ensured a no-breakdown guarantee! </span></p>
<h4><span style="font-weight: 400;">2. Educational content roll-out.</span></h4>
<p><span style="font-weight: 400;">Links to informational videos and training certifications saw a massive uptick. Not only were customers updated about services, but they also learned more about their equipment. </span></p>
<h4><span style="font-weight: 400;">3. A deal you can&#8217;t refuse.</span></h4>
<p><span style="font-weight: 400;">Promotions and special offers dominated the season. Whether customers enjoyed a discount, a free extra service, or a bonus upgrade, businesses were in a festive mood to cut deals and dish out specials! </span></p>
<h4><span style="font-weight: 400;">4. The digital appointment revolution. </span></h4>
<p><span style="font-weight: 400;">Online appointment scheduling became more popular with many businesses providing online service booking links. It was all about convenience and instant booking confirmation.</span></p>
<h4><span style="font-weight: 400;">5. Holistic home wellness. </span></h4>
<p><span style="font-weight: 400;">Beyond just heating efficiency, the messaging trend was about comprehensive home wellness. This included indoor air quality, reducing allergens, and providing a healthier living environment.</span></p>


SMS Trends Your Business Needs to Know About in 2024

Get started now