What if there was a way that you could get your small business in front of your ideal client as they go about their everyday life? And what if it was free? That’s the power of social media.
Streamline and Elevate Your Social Media Marketing Campaigns with Ease
As a small business, investing large budgets in advertising and expensive marketing campaigns isn’t realistic. With social media marketing, you don’t need to splash the cash. Your customers can discover you as they go about their daily social media browsing—as they’re scrolling through their feeds and exploring topics they’re interested in.
That being said, consistently creating relevant content and sharing it across the major social media platforms your ideal client frequents takes a lot of time and effort. There are multiple steps involved in successfully executing a social media strategy. You’ve got to figure out what content to post across multiple accounts, then create those posts—captions and visuals— and then track your social media analytics so you know what’s working and what isn’t. All while keeping up with demanding algorithms and fast-paced trends.
Instead of trying to do this all manually, take advantage of the social media marketing tools available comfortably within the budget of a small business. Here are some of our favorite social media automation tools to streamline your marketing efforts and elevate your social campaigns.
Social Media Marketing Tools That Make Your Life Easier
When streamlining your content creation, social media marketing tools tend to come in 3 categories: research, creation, and social media analytics tools. You can find a social media marketing tool to help you come up with ideas for relevant content, create the content, and monitor its success—basically the whole social media marketing process. Let’s explore examples of these tools in each category.
Content Research Tools
Coming up with engaging content ideas for social media posts can be unrelenting. You end up wondering “What else could I possibly write about?” That’s where this type of social media marketing tool comes in handy. By automating research into popular posts, you’ll never run out of content ideas again. Most of these social media tools use social listening to find out what topics are being discussed across social media platforms and therefore what your target audience is interested in seeing.
1. BuzzSumo
With BuzzSumo, you can explore popular social media posts over a specific time period, on specific social platforms, and according to the format of the social media content, making it an incredibly insightful social media marketing tool. Knowing the hot topics of the moment will massively improve the success of your social media campaigns as you join already trending conversations.
2. Google Trends
Google Trends supports your social media marketing through another type of social listening. It collects data on topics that are ranking high in Google searches. This suggests it’s on the mind of your social media followers and should therefore be translated into your social media posts.
3. Portent
Once you’ve selected topics of interest from this social listening, you can also get support coming up with catchy ways to start your social posts with the social media marketing tool Portent, a title generator. Scroll-stopping first lines are the best way to up your engagement on your social channels.
It’s well worth looking into social media listening tools to help you come up with engaging ideas for your social media marketing. Social listening across multiple platforms is a lot of work if done manually so use the social media automation tools available to you.
