Is your business ready for the holiday chaos? The festive season is coming up quickly. The final quarter of the year is an important time for retailers, so you’re probably already formulating a plan of action to enable you to meet your sales targets.
We are going through a unique whirlwind of circumstances right now. Many local businesses are relying on holiday sales to get them through as they continue their recovery from the Covid-19 pandemic without any more government support. On top of that, rising costs and inflation are piling on the pressure and that’s not going away anytime soon.
In this melting pot of factors, retailers need a competitive edge to attract customers during the busy period when shopping lists are longer than usual. Targeting local customers is particularly important this year, as 70% of 18-24-year-olds anticipate doing the majority of their holiday shopping in-store.
Get ahead of competitors, provide a positive customer experience and leverage the contacts you’ve already built by sending holiday text campaigns. Whether your customers are looking to buy their Thanksgiving turkey or struggling with a Christmas gift for Great Aunt Edna, text messages are a direct and engaging format to remind your customers of how you can help. They’re short, sweet, and powerful—perfect for breaking through the noise of seasonal marketing. All you need to get started is a platform to run campaigns on.
To make things easy for you, we’ve created these holiday text campaign templates to give you a head start.
Holiday Text Campaign Templates to Make Your Own
A Scary-Good Discount
“BOO! 👻 Hey [CONTACT NAME] it’s [BUSINESS NAME]. We’re offering [DEAL] to make sure you look SCARY good this month. 🎃 Offer valid through [DATE]. Text or call this number to schedule an appointment.”
This is the perfect mix of fun, informational, and action-inspiring. Just because your products or services aren’t directly Halloween-related doesn’t mean you can’t get in on the spooky celebrations. This template teases scary-good savings your customers would be ghoul-ish to miss out on.
Spread the Love this Thanksgiving
“Happy Thanksgiving from the [BUSINESS NAME] family! We hope you’re enjoying time with loved ones. 💛 Get an extra X% off this week when you bring canned goods for our food drive. [LINK]”
Incorporate the mood of each holiday in your campaign. While Halloween is about having fun and getting spooky, Thanksgiving is much more wholesome and reflective. Including the right focus and motivation to act in your text means you’re setting yourself up for success. This appeals to local customers too as by visiting the business location they can support the local community food drive.
On Your Marks, Get Set, Go—Shopping Spree!
“Hey [CONTACT NAME], [BUSINESS NAME]’s Black Friday deals start NOW! 🎉 Everything is X% off today ONLY! Don’t miss out—visit our site to start shopping: [LINK]”
Everyone knows that Black Friday is the time to get exclusive deals. A lot of other businesses will be vying for your customers’ attention on the craziest shopping day of the year. Make sure your reminder message is clear and includes a link to your sales page so it’s easy for your customers to get shopping.
#SmallBusinessSaturday
“[BUSINESS NAME]: Hey, [CONTACT NAME]! 👋 Happy holidays! We’re celebrating Small Business Saturday with our biggest sale of the year. Shop our deals using this link, or visit us in-store TODAY ONLY. [LINK].”
Make your campaigns specific to your business. That’s how you stand out from all the other marketing during the holiday season. Small Business Saturday is the perfect time to share more about your business and strengthen the relationship between you and your supporters.
The Best Monday Ever
“Hey [CONTACT NAME], [BUSINESS NAME]’s Cyber Monday deals start NOW! 🎉 Everything is X% off today ONLY! Don’t miss out – visit our site to start shopping [LINK].”
Wrap up the excitement of Black Friday and Small Business Saturday with one final sale for Cyber Monday. Make sure to include a link to your sale page so your customers can find what they’re looking for with ease.
Happy Holidays from Me to You
“Hi [CONTACT NAME], [EMPLOYEE NAME] here from [BUSINESS NAME]. 👋 This holiday season, give the gift of [PRODUCT/SERVICE] with [OFFER]. Tap the link for more details: [LINK]”
It’s not just about customers buying for themselves, but also making their way through their list of gifts they need to buy. Showing that your product or service is giftable is crucial. If you have gift sets or gift cards, this is the time to shout about them! Also, positioning your text campaign from an individual, not just a business entity, makes it even more compelling.
On the First Day of Christmas…
“Hi [CONTACT NAME]! This is [EMPLOYEE NAME] with [BUSINESS NAME] 👋 Our 12 Days of Christmas Sale begins on 12/1 and includes sales of up to X% off! 🎄 Tap the link for more info: [LINK]”
Christmas shopping is a marathon, not a sprint, so think of ways to attract gift buyers all month long. A longer sale period like this with festive branding works well to put your business top of mind for customers.
Start 2023 with a Bang
“Happy New Year’s Eve, [CONTACT NAME]! 🥳 Kick this year off right with our newest products, and treat yourself or someone special. Swing by today, or shop our latest items online: [LINK]”
Even occasions that aren’t associated with gift-giving pose a chance to check in with customers and share a special deal. Who doesn’t like to treat themselves at the start of a new year?
Start Sending Text Campaigns Today
All the holiday text campaign templates were short and sweet for a reason. Text message marketing shouldn’t burden you with loads of extra work. Your customers don’t want to read a whole essay anyway. Instead, it’s text marketing is a quick and easy way to check in with your customer base, remind them of what you offer and keep your business top of mind by sending them season’s greetings.
Text message marketing is the ultimate tool to add to your end-of-year approach—it’s a simple and effective way to connect with customers new and old. You’ll stay top of mind and your customers will be reminded of where they can shop for their all-important gifts, decor, and seasonal must-haves—everyone wins.
So, as you prepare for the busiest time of year by checking your inventory and hiring extra staff, don’t forget about the software tools that can work away in the background to boost your efforts. If you’re still not convinced, you can try it out yourself with a 14-day free trial.
