Lead Management

Learn how Podium gets you more leads

<p>Running a successful OEM/New Car Dealer business can be a lot of work. But we&#8217;re here to help.</p>
<p>Read on for our top 10 tips for becoming the titan of your industry without breaking a sweat.</p>
<h2>1. Highlight Special Incentives and Offers</h2>
<p>Offering incentives and special deals like manufacturer rebates, discounted financing, or low APRs can attract more customers. Advertise these specials on your website, social media platforms, and in-store promotional materials to maximize exposure and entice prospective buyers.</p>
<p>We recommend focusing on short-term offers or seasonal promotions as their limited-time nature can create a sense of urgency and drive immediate sales.</p>
<h2>2. Showcase Testimonial Videos</h2>
<p>Real customer experiences can make a significant impact on a potential buyer&#8217;s decision-making process. Gathering testimonial videos from satisfied customers and sharing them on your website and social media channels can help build trust and credibility with your audience.</p>
<p>We suggest picking diverse testimonials that focus on different aspects of your dealership such as excellent customer service, smooth purchasing processes, and the quality of the vehicles.</p>
<h2>3. Utilize Podium Reviews</h2>
<p>In a digital world, potential buyers rely heavily on customer reviews to make decisions. Using a platform like <a href="https://www.podium.com/reviews?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=blog" target="_blank" rel="noopener">Podium Reviews</a> can help you manage your online presence, collect and respond to reviews, give you valuable data insights, and build a strong reputation for your dealership.</p>
<p>With Podium Reviews, you can enhance the customer experience, identify areas for improvement, and use positive feedback to attract new customers to your OEM/new car dealer business.</p>
<h2>4. Maximize Virtual Showroom Experiences</h2>
<p>Nowadays, customers often start their car-buying journey online. By investing in a virtual showroom, you can provide a fully immersive experience for customers, allowing them to explore each vehicle in detail with interactive 360-degree visuals and relevant information.</p>
<p>We recommend complementing the virtual showroom with live chat support and online appointment scheduling to make the customer journey as seamless and easy as possible. Tools such as <a href="https://www.podium.com/webchat/">Webchat</a> use asynchronous text messaging, allowing customers to switch from their mobiles to desktops with ease and experience the luxury of ultimate convenience.</p>
<h2>5. Implement Targeted Retargeting Campaigns</h2>
<p>Retargeting campaigns use browser cookies to follow users who have previously visited your website, showing them relevant advertisements as they browse other sites on the internet. These ads can remind potential customers about your dealership and encourage them to return.</p>
<p>We recommend implementing targeted retargeting campaigns based on users&#8217; browsing behavior, such as visiting a specific vehicle model page or using the financing calculator.</p>
<h2>6. Optimize Local SEO</h2>
<p>Local SEO is crucial for your dealership&#8217;s online visibility, helping your business rank higher in local search results. Elements like Google My Business listings, local citations, reviews, and keyword optimization play a vital role in improving your local SEO strategy.</p>
<p>Make sure to keep your listings up-to-date, encourage reviews, and optimize your website content for local searches to increase your dealership&#8217;s online visibility.</p>
<h2>7. Utilize Cross-Promotion Opportunities</h2>
<p>Forming partnerships in your local community with other businesses can enhance exposure and create mutually beneficial marketing opportunities. For example, you could partner with a local rental car agency or host an event in collaboration with a nearby restaurant.</p>
<p>We recommend exploring a variety of partnership and collaboration opportunities to tap into new audiences and expand your dealership&#8217;s reach in the community.</p>
<h2>8. Develop Expert Educational Content</h2>
<p>Educational content like blog posts, videos, or buying guides can help establish your dealership as an expert resource, offering valuable information to potential customers while helping them make informed decisions.</p>
<p>High-quality educational content can also help with search engine optimization (SEO) efforts, driving more organic traffic to your website.</p>
<h2>9. Offer Trade-In Appraisals Online</h2>
<p>By offering online trade-in appraisals directly on your website, you can make it convenient for customers to begin the vehicle buying process from the comfort of their homes. This feature and other <a href="https://www.podium.com/marketplace/cdk-global">automations</a> could lead to increased customer engagement and interest in your inventory.</p>
<p>We suggest integrating a user-friendly appraisal tool on your website and promoting this service on multiple marketing channels for added exposure.</p>
<h2>10. Create and Share Compelling Visuals</h2>
<p>High-quality visuals, such as vehicle images, videos, and infographics, can significantly enhance user engagement, convey key information, and persuade potential buyers to visit your dealership. Share these visuals on your website, social media platforms, and <a href="https://www.podium.com/marketplace/mailchimp-2">email marketing campaigns</a> to attract and engage prospective customers.</p>
<p>We recommend designing eye-catching, branded visuals that help tell your dealership&#8217;s story and showcase the value of your inventory selection.</p>
<h2>Use Podium to Get to the Top</h2>
<p>By following these 10 recommendations, your OEM/new car dealer business will be better equipped to effectively market and promote in the digital age. And we&#8217;ve got a secret to lighten the load.</p>
<p><a href="https://www.podium.com/reviews?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=blog" target="_blank" rel="noopener">Podium</a> offers a variety of tools, such as Reviews and text marketing, to help streamline your dealership&#8217;s online presence and customer communications, leading to increased sales and customer satisfaction. Stay ahead of the competition by working with a platform like Podium to level up your marketing game!</p>


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Top 10 Marketing Strategies for New Car Dealers

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