As a local business owner, you know how important it is to stay on top of the best marketing strategies to attract new clients and retain existing ones. That’s why we’ve compiled a list of unique marketing recommendations tailored specifically to your practice. Let’s dive in!
1. Offer Telehealth Services
With the ongoing pandemic, patients seek convenient and safe methods to access healthcare services. Introducing telehealth services enables you to provide virtual consultations and exercise plans to your patients, catering to their comfort and convenience. This allows you to serve a wider audience geographically while distinguishing your practice from competitors.
We recommend incorporating telehealth services to adapt to the changing healthcare landscape, providing value to your patients on your website and via social media channels.
2. Collaborate with Local Fitness Centers
Form partnerships with local fitness centers and gyms as their clientele can significantly benefit from your physical therapy services. Collaborate on joint workshops, sponsor events, or offer discounted services to gym members. This expands your potential client base and establishes you as an expert in the wellness community.
By collaborating with fitness centers, you build valuable relationships within your community and increase local brand awareness, positioning your practice as a trusted resource for those seeking physical therapy services.
3. Optimize for Local SEO
Local SEO is crucial for physical therapists. Ensure your website is optimized with relevant location-based keywords, local business listings, and informative content. Remember to add your practice to Google My Business, helping your practice rank higher in search results for users looking for local services.
Why prioritize local SEO? It helps to capture people searching for physical therapists in your area, boosting visibility and attracting more clients to your practice.
4. Implement Podium Reviews
Positive reviews do wonders for a physical therapy practice’s reputation by instilling trust in potential clients. Podium Reviews provides an easy solution to collect, manage, and showcase client feedback via text, lending credibility to your practice.
This tool simplifies the review collection process while enhancing your online reputation, which is vital for attracting new patients and retaining existing ones.
5. Develop Targeted Content
Create educational content relevant to different patient demographics such as athletes, seniors, or individuals recovering from surgery. Publish blog posts, videos, and infographics addressing the unique concerns of these groups, positioning your practice as a knowledgeable resource on various topics in the physical therapy realm.
Targeted content helps to draw in potential clients with specific needs and demonstrates your expertise in addressing their unique situations, boosting your credibility in the industry.
Ready to grow?
See immediate impact with Podium’s suite of lead management and communication tools.
6. Use Google Ads Effectively
Google Ads allows you to reach clients in your area actively searching for physical therapy services. Invest in targeting specific keywords and create compelling ad copy to attract patients to your practice. Track campaign performance and fine-tune your strategy for maximum results.
When executed effectively, Google Ads can increase your online visibility and drive potential clients to your practice, providing a steady stream of new business opportunities.
7. Foster Strong Patient Relationships
Ensure exceptional customer service and build strong relationships with your patients, encouraging them to become brand ambassadors who can promote your practice through testimonials, referrals, and online reviews. Personalized follow-ups, appointment reminders, and occasional check-ins make patients feel valued and appreciated.
Strong patient relationships not only promote loyalty but create advocates for your practice, organically increasing your reach and client base. For the best results, make sure to store patient data safely and securely.
8. Host Wellness Workshops
Organize workshops, presentations, or webinars on various topics related to physical therapy, workplace ergonomics, injury prevention, or rehabilitation. This helps showcase your knowledge and expertise and builds trust in your audience. Engage with participants and answer questions, demonstrating your commitment to patient care and education.
Hosting wellness workshops positions your practice as a leader in the industry, driving brand awareness and attracting new clients.
9. Leverage Social Media for Advertising
Utilize social media advertising to target potential clients in your area with platforms like Facebook and Instagram that offer cost-effective, customizable ad campaigns. Create engaging visual content, promote your practice, and highlight success stories to capture the interest of potential clients.
Social media advertising provides a budget-friendly solution for reaching potential clients and reinforcing your brand message, setting your practice apart from competitors.
10. Sponsor Local Events or Sports Teams
Support local sports teams or community events through sponsorships or donations. This demonstrates your commitment to the community and increases brand exposure as your practice gains recognition through events or team promotions. Local goodwill garners positive associations with your practice and can lead to more clients seeking your services.
Sponsoring local events or sports teams positions your practice as a community staple, fostering relationships and expanding your overall reach.
Maximize Your Practice’s Potential with Podium
By implementing these unique marketing strategies tailored for physical therapy businesses, you pave the way for heightened brand awareness and increased growth in your client base. But there’s something that can enhance your efforts.
Podium can play a key role in your marketing efforts, helping to manage your online reputation and patient relationships with ease via text. Try it for free today.
