As a self storage business owner, you’re always looking for ways to improve your marketing strategy and drive more customers to your facility. In this listicle, we’re sharing our top 10 unique marketing strategies tailored specifically to your industry. Read on to discover how these recommendations, coupled with powerful tools like Podium, can help elevate your marketing game and grow your self-storage business to new heights.
1. Optimize Your Facility’s Visibility
To attract more customers, you need to make sure they can easily find your facility. This includes optimizing your building’s visibility through eye-catching signage, excellent lighting, and clear directions to your location. Additionally, you should invest in Google My Business listings and work on improving your online visibility through local SEO to drive more organic traffic to your website.
We suggest making your facility stand out with a professional-looking entrance and great online presence to signify that your business is reliable and trustworthy.
2. Adopt a Review Management Tool
Did you know that 93% of people claim online reviews impact their purchasing decisions? Building your online reputation with tools such as Podium Reviews can drive more customers to your self-storage business. Podium Reviews helps collect and manage reviews from different platforms all in one place, streamlining your response process and improving your overall online perception.
By spotlighting your outstanding customer service and superbly maintained facility in your reviews, you’ll quickly gain the trust of potential customers and boost your credibility.
3. Highlight Security Features
One of the main concerns of customers when choosing self storage is potential theft or damage to their belongings. Enhance your marketing strategy by emphasizing your facility’s top-notch security features—such as video surveillance, secure access points, and on-site personnel—both online and offline.
By showing potential customers that you prioritize safety and security, you’re more likely to gain their trust and increase the chances of them choosing your services over your competitors.
4. Offer Competitive Pricing and Special Promotions
To attract customers with different budget restrictions, implement competitive and flexible pricing options for your self storage units. Offering promotions, such as discounts or free first-month rent, can entice potential customers to choose your facility over competitors with higher prices.
Experimenting with various promotions periodically can help uncover which strategies resonate best with your target audience and yield the most positive results for your business.
5. Create a User-Friendly Website
Invest in a visually appealing, user-friendly, and mobile-responsive website to showcase your self storage facility. Clear and concise information about your services, unit sizes, pricing, and security features should be easily accessible. Additionally, adding an online rental and payment option can further streamline the customer experience.
A highly functional website for your business will not only improve customer satisfaction but also boost your online search rankings and drive more organic traffic to your business.
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6. Form Strategic Partnerships
Forming partnerships with local businesses such as real estate agencies, moving companies, or home improvement stores, can be a powerful marketing tool. These businesses often have customers in need of storage facilities, so recommendations from their side will help drive more customers to your business.
Building relationships with local businesses and offering mutually beneficial referral programs helps keep your facility top-of-mind when their customers are in need of storage services.
7. Sponsor Local Community Events
Sponsoring or hosting local community events is another excellent way to gain exposure for your self storage business. This not only allows you to showcase your facility to potential customers but also demonstrates your commitment to supporting the local community.
Your involvement in local events can help improve your business’s reputation and foster organic word-of-mouth marketing.
8. Utilize Live Chat for Customer Support
Implementing a chat feature that relies on text, like Podium’s Webchat, allows your business to provide instant and efficient customer support. This can be especially useful when potential customers have urgent queries or requests outside of your working hours.
By offering seamless, flexible communication, your business will gain an edge over competitors that may be less responsive or less accessible during non-business hours.
9. Share Stories and Testimonials
People love to hear stories about how your services have positively impacted your customers. Sharing these stories and testimonials on your website and social media can help build trust with potential customers and showcase the quality of your offerings.
Storytelling is a powerful marketing approach that creates an emotional connection with your audience, making them more likely to choose your business in the future.
10. Invest in Local Advertising
Don’t overlook the power of local advertising in your marketing strategy. Utilize local newspapers, billboards, online directories, and even radio ads to target a specific audience within your community. This ensures your facility stays visible and top-of-mind for potential customers in your area.
Focusing on local advertising can help improve brand recognition and drive more customers to your website.
Unlock Your Potential with Podium
Podium’s suite of messaging tools can help you maximize your potential via the power of text. A mix of reputation management, Webchat, and customer support features will ensure you deliver an exceptional customer experience while increasing your business’s visibility, credibility, and sales. Get started for free here.
