It’s a competitive world out there, especially in the healthcare sector. For orthopedic practices looking to increase their online visibility, it’s imperative to invest in reliable and effective SEO strategies. Here are our top 10 recommendations that could help you rank higher in search engine results, attract more patients, and ultimately grow your practice.
1. Optimize for local search.
Patients prefer to choose doctors within their city, so it’s essential to invest in local SEO strategies. Make sure your business listing shows up correctly on your Google Business Profile. Fill out every section, making sure all information is current and accurate. Including hours of operation, correct address, and phone number.
In the competitive orthopedic surgery industry, optimizing for local search can provide a competitive advantage as it helps you stand out in local search results and attract more nearby patients.
2. Use medical schema markup.
Schema markup is a code added to your website that helps search engines return more informative results for users. For an orthopedic surgery practice business, using a specific medical schema markup can help search engines understand your content, possibly leading to better SERP rankings.
Using medical schema markup is beneficial for helping potential patients find accurate and relevant information about your practice quickly and efficiently.
3. Utilize Podium’s Reviews tool for reputation management.
Having positive online reviews is not only beneficial for your reputation but is also an important SEO ranking factor. With tools like Podium’s Review management, Orthopedic Surgery practices can manage, generate and showcase their reviews across multiple platforms to increase their online visibility.
The review tool offered by Podium is especially advantageous for orthopedic surgery businesses because it enables gathering, managing, and responding to reviews swiftly. In turn, it can improve your local SEO, attract more patients, and increase your online visibility by appearing in the “local pack” on Google’s result page.
4. Create quality and relevant content.
One of the best ways to attract traffic to your website is by providing quality content that answers common questions or concerns related to orthopedic surgery. This includes providing detailed answers to commonly asked questions, updates on the latest treatments, patient stories, and informative blog posts.
Quality content not only engages your website visitors but also positions you as an authority in the Orthopedic Surgery field, enhancing your trustworthiness among potential patients.
5. Optimize website speed.
Your website’s speed affects your SERP rankings. A slow-loading website can increase the bounce rate, negatively impacting your SEO efforts. Therefore, it’s essential to ensure your website is quick to load on all devices.
Speed optimization can contribute substantially to a better user experience, which in turn can help in retaining potential patients long enough to schedule appointments.
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6. Implement mobile-friendly design.
More and more users are searching on mobile devices, and Google has begun prioritizing mobile-friendly websites in its search engine results. Having a responsive, mobile-friendly design can greatly benefit SEO efforts for orthopedic practices.
A mobile-friendly design can provide a better user experience to potential patients, possibly leading to increased web traffic and conversions.
7. Integrate telehealth 0ptions.
The recent pandemic has shown the importance of telehealth services. Integration of such services into your website can attract patients seeking online consultations. Make sure to highlight this service, so search engines pick it up.
With the rising popularity of telehealth services, adding this feature can likely boost the appeal of your practice, leading to higher search engine rankings and visibility.
8. Feature expert opinions.
Linking to expert opinions or guest posting on reputed medical blogs can help with backlinks, a crucial part of any SEO strategy. Moreover, it helps spread your name and the name of your practice across a wider audience.
Featuring expert opinions can boost your practice’s credibility, thereby enhancing patients’ confidence in choosing your practice for their orthopedic needs.
9. Promote collaborations with local fitness centers.
Often, orthopedic patients need physical therapy or other fitness-related services post-surgery. Highlighting partnerships or collaborations with local fitness centers can show that you provide comprehensive care, which can attract more potential patients.
Such collaborations speak of a full-service operation boosting patients’ confidence and the practice’s ranking on search engines.
10. Use a secure, easy-to-use online appointment system.
Having a secure, easy-to-use online appointment system can make it easy for patients to book appointments, enhancing the user experience. This can also decrease the time your staff spends scheduling appointments, allowing them to focus on other tasks.
A good online appointment system can improve your practice’s efficiency, providing better customer service and improving your SEO by keeping users on your website longer.
Giving Your Orthopedic Surgery Practice The Edge With Podium
In the highly competitive Orthopedic Surgery industry, businesses need every advantage they can get to stand out and get noticed. That’s why we recommend investing in a solid SEO strategy. While many factors contribute to a successful SEO strategy, we believe our recommendations can give your practice the edge it needs to attract more patients and achieve online success.
Podium’s review management tool can be a game-changer in your SEO strategy. By collecting and showcasing reviews from various platforms, you can improve your visibility, win the trust and drive high-quality traffic to your site. Learn more about how Podium can provide your Orthopedic Surgery Practice with the essential tools it needs to conquer the online space and get ahead of the pack.
