“When we saw how easily Podium made it for our customers to connect with Google, it was a home run for us,” said Brookhart. “Google is well respected by consumers, so driving reviews to that site is very important for our business.” Another reason that Power Home Technologies, a residential security company, chose Podium was its ability to drive reviews to a number of different sites. Brookhart understands that not all consumers conduct research in the same way. That’s why it’s important to have a balanced presence across multiple review sites.
“Podium gives our customers a lot of options,” related Brookhart. “So if a customer doesn’t have a Google account, you can send them to your Facebook site, and if they don’t have Facebook you can send them to the Better Business Bureau, which is fantastic.”
USING FEEDBACK TO GET BETTER
On the rare occasion that Power Home Technologies gets a negative review from a customer, they use it as an opportunity to improve and get better. The business will reach out to those customers who have had a bad experience and look for ways to make it right. According to Brookhart, many times after this happens, the customer will offer to go back and update their review so it reflects the good experience.
BOOST TO LOCAL SEO
Power Home Technologies’ reputation speaks for itself. The business boasts an impressive 5 overall star rating and has increased its total number of online reviews by 2,717 percent since implementing Podium.
They are also seeing more and more people get in contact with them directly through their Google listings, which Brookhart credits to the SEO bump from improving the business’ online presence. “We’re seeing a great return,” concluded Brookhart. “For what we pay Podium, it’s very little cost for the return that you get.”