Strong communication between you and your customers is key, which is why it’s crucial to understand that the way customers want to communicate is changing. For example, 66% of consumers now prefer to reach businesses through messaging apps. According to Podium’s Loyalty Survey millennials are 2x more likely to be loyal to businesses that offer social media communication.
If you have a Facebook Business Page then you already have the necessary tools to start talking to customers on Messenger. Once you’ve set up Facebook Messenger for your business, some of the symbols and icons on Messenger’s interface may seem foreign. This guide will help you know exactly what Facebook Messenger symbols are trying to tell you.
What do the Facebook Messenger symbols mean?
Open Blue Circle
An open blue circle means that your message is in the process of sending. If you see this symbol, you’ll want to wait until the message finishes sending before navigating away.
Open Blue Circle + Check Mark
An open blue circle with a check mark shows that your message has been sent. It doesn’t necessarily indicate that the message has been received successfully but it has been delivered.
Filled Blue Circle + Check Mark
A filled blue circle with a check mark indicates that your message has been successfully delivered to the other person. While you cannot ensure that the person has seen the message, you can ensure that it has made it to their device.
If you see a red triangle with an exclamation point, it means that your message did not send. A message should appear alongside the red triangle that says “This message didn’t send. Check your internet connection and click to try again.”
Convenience is King
Today, more than 50% of consumers would rather text a business for customer support than call, if given the option between the two. That would seem like a given, considering how much we all hate sitting on hold. But the demand for convenience is even stronger for certain demographics. For example, Mobile Marketing Watch reports that 75% of all Millennials would rather communicate via text about appointments, deliveries, and discounts.
Podium allows your customers to continue using Facebook's Messenger to communicate with your business while combining all of your incoming messages into a single inbox. That includes messages from webchat, Google's click-to-message, and Facebook's Messenger - all in one place. If you're tired of switching between platforms, see how Podium makes all your customer interactions fast and convenient.