Pick the right audience, make 25% more revenue on text marketing.

What's New in Podium: March 2022

Welcome back to another installment of “What’s New in Podium”. March brings exciting enhancements to help your business grow. 
First, we’re improving the way you manage and communicate with your customers by introducing easy-to-use audience selection and filtering tools for Campaigns and our 24/7 Managed Conversations service for automotive dealerships. 
We’re also excited to introduce updates that make Podium Payments even more convenient for your employees. Our Podium iOS mobile app has a new and enhanced payments experience, bringing faster, easier-to-use, and more innovative functionality. We&#8217;ve also rolled out a new ledger transaction report to make reconciliation easier and more accurate. 
Read on!
<h3>What would 25% more impactful marketing mean for your business?</h3>
Audience Filtering: This new capability allows you to quickly and easily select audiences for your text campaigns based on who your customers are and what they’ve already done with your business in Podium. 
Build your perfect audience from a simple-to-use drop-down and you’re ready to go.
You can use information like location, previous Podium interactions (like leaving a good review), tags you’ve added to their profile, and timing (like date of your last message with the customer) to send the right message to your customers. And, you can stack more than one of these criteria for better audience targeting.
<img decoding="async" loading="lazy" class="alignnone size-large wp-image-20716" src="https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-1024x519.png" alt="" width="640" height="324" srcset="https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-1024x519.png 1024w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-300x152.png 300w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-768x389.png 768w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-1536x779.png 1536w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-600x304.png 600w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-360x182.png 360w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-160x81.png 160w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-350x177.png 350w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-100x51.png 100w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1-677x343.png 677w, https://cms.podium.com/wp-content/uploads/2022/04/campaign-filtering-1.png 1600w" sizes="(max-width: 640px) 100vw, 640px" />
Take a look at <a href="https://youtu.be/hqnhNHplDIQ">Podium Campaign&#8217;s Audience Filtering</a>. 
 
For example, you might:
<ul>
<li>Send a special offer to top reviewers</li>
<li style="font-weight: 400;" aria-level="1">Follow up with customers who have interacted with other text marketing</li>
<li style="font-weight: 400;" aria-level="1">Reignite recent Webchat leads with a promotion</li>
</ul>
On average, Podium users see a 25% lift in their campaign performance when they target an audience.
To see more, view a quick demonstration <a href="https://youtu.be/fNnU7GMo06w">here</a>.
<a href="https://youtu.be/Cz0FzatIX-w">Learn more</a> about the basics of audience targeting. 
<h3>Now, what could you do with more hands to support your dealership? </h3>
Managed Conversations: Podium Managed Conversations is a 24/7 messaging service. With this service, an experienced agent from our partner Better Car People covers all the leads that come into your Podium Inbox – 24 hours a day, 7 days a week, and holidays too. 
Dealers using Podium Managed Conversations see results like:
<img decoding="async" loading="lazy" class="alignnone wp-image-20721 size-large" src="https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-1024x221.png" alt="" width="640" height="138" srcset="https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-1024x221.png 1024w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-300x65.png 300w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-768x166.png 768w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-1536x332.png 1536w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-600x130.png 600w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-360x78.png 360w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-160x35.png 160w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-350x76.png 350w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-100x22.png 100w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863-720x156.png 720w, https://cms.podium.com/wp-content/uploads/2022/04/secondd-e1649784276863.png 1564w" sizes="(max-width: 640px) 100vw, 640px" />
Podium Managed Conversations helps dealerships:
<ul>
<li style="font-weight: 400;" aria-level="1">Keep leads organized</li>
<li style="font-weight: 400;" aria-level="1">Respond to leads faster</li>
<li style="font-weight: 400;" aria-level="1">Be more productive with their time </li>
<li style="font-weight: 400;" aria-level="1">Increase conversion rates </li>
</ul>
<img decoding="async" loading="lazy" class="alignnone size-large wp-image-20722" src="https://cms.podium.com/wp-content/uploads/2022/04/a-1024x648.png" alt="" width="640" height="405" srcset="https://cms.podium.com/wp-content/uploads/2022/04/a-1024x648.png 1024w, https://cms.podium.com/wp-content/uploads/2022/04/a-300x190.png 300w, https://cms.podium.com/wp-content/uploads/2022/04/a-768x486.png 768w, https://cms.podium.com/wp-content/uploads/2022/04/a-600x380.png 600w, https://cms.podium.com/wp-content/uploads/2022/04/a-360x228.png 360w, https://cms.podium.com/wp-content/uploads/2022/04/a-160x101.png 160w, https://cms.podium.com/wp-content/uploads/2022/04/a-350x222.png 350w, https://cms.podium.com/wp-content/uploads/2022/04/a-100x63.png 100w, https://cms.podium.com/wp-content/uploads/2022/04/a-542x343.png 542w, https://cms.podium.com/wp-content/uploads/2022/04/a.png 1128w" sizes="(max-width: 640px) 100vw, 640px" />
All for less than the cost of a full-time employee.
For more information on Podium’s Managed Conversations, check out our eBook “<a href="https://www.podium.com/ebooks/8-ways-dealerships-can-manage-demand-with-speed-efficiency/">8 Ways Dealerships Can Manage Demand with Speed &amp; Efficiency</a>”. 
<h3>Another way to take payment on the go!</h3>
Native Payments for Podium IOS: We are excited to announce a new payments experience for our iOS mobile app. This enhanced payments experience will be easier to use, allow you more ways to take payments, and faster. Make sure you have the latest version of the app to stay up to date with the latest updates.
<img decoding="async" loading="lazy" class="alignnone size-large wp-image-20723" src="https://cms.podium.com/wp-content/uploads/2022/04/paymentss-473x1024.png" alt="" width="473" height="1024" srcset="https://cms.podium.com/wp-content/uploads/2022/04/paymentss-473x1024.png 473w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-139x300.png 139w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-709x1536.png 709w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-231x500.png 231w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-185x400.png 185w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-74x160.png 74w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-162x350.png 162w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-46x100.png 46w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss-158x343.png 158w, https://cms.podium.com/wp-content/uploads/2022/04/paymentss.png 739w" sizes="(max-width: 473px) 100vw, 473px" />
To see iOS payments in action, click <a href="https://youtu.be/zBiFhnn34zE">here</a>.
Have more questions about payments? Check out our <a href="https://help.podium.com/hc/en-us/articles/360043846694-Payments-Overview">Payments Overview article.</a>
<h3>Desktop &amp; Mobile are now more in sync than ever!</h3>
Desktop &amp; Mobile Conversation View. Now, when you update a conversation on your mobile phone, such as sending a message or marking a message as read, the desktop application will automatically update as well.
Click <a href="https://youtu.be/YndjeP-HXHI">here</a> for a closer look at the update.
<h3>Report on transactions more easily.</h3>
Enhanced Transaction Ledger Report. Now, reconcile payments from Podium more easily in your processes with simple, easy-access transaction reports.
You can access this report by clicking on the &#8220;Export CSV&#8221; button in the Payment Activities Table. Customize your report by date and location.
<img decoding="async" loading="lazy" class="alignnone size-large wp-image-20724" src="https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-1024x619.png" alt="" width="640" height="387" srcset="https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-1024x619.png 1024w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-300x181.png 300w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-768x464.png 768w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-1536x928.png 1536w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-600x363.png 600w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-360x218.png 360w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-160x97.png 160w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-350x212.png 350w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-100x60.png 100w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661-567x343.png 567w, https://cms.podium.com/wp-content/uploads/2022/04/payment-2-e1649784509661.png 1575w" sizes="(max-width: 640px) 100vw, 640px" />
To see a quick tour of the Enhanced Transaction Ledger Report, click <a href="https://youtu.be/vsR4ma_2Atk">here</a>.
<h3>See how our customers grow their business with Podium</h3>
Local businesses are the heartbeat of our economy, but growing a local business is rarely easy. Hear from four Podium customers about what their businesses mean to them and how they grow their business with Podium.
<a href="https://www.youtube.com/watch?v=pZAW9AyigHU">Your Business Matters. Grow it with Podium. </a>
For more information on how you can “Grow it with Podium”, reach out to your Podium representative.