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5 Viral Marketing Techniques to Expand Your Reach

Raechel DuplainGroup Manager, Solutions Marketing

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Apr 29, 2021

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The digital experience has completely changed our lives, but you already know that. And you also know that captivating the attention of digital customers everywhere is essential. What you might not know though, is where to start. There are endless digital campaigns, pushes, and efforts that you can make to capture an audience, but deciding which route to take might not be so simple. Becoming a “trending topic” isn’t easy, but with these 5 viral marketing techniques, you can start expanding your online presence in record time.

While viral marketing tactics have roots in word-of-mouth marketing, they amplify the power of peer recommendations by using social networks and other online channels. Consider these viral marketing examples, which you’ve likely heard of and may have even shared or discussed: