If you’re looking for a way to boost the profitability of your automotive business, look no further than text messaging. It’s one of the best marketing channels to drive car sales because it has an impressive response rate and is super easy for you to integrate into your current marketing strategy. Keep reading to find out how to get great open rates from SMS marketing and leverage that to achieve killer conversion rates using our templates.
Podium is the go-to for text message marketing in the automotive industry and beyond because we make it simple, adaptable, and profitable for car dealership owners to use text marketing to connect with new customers and current customers alike.
Why Texting Works for Car Sales
With a 98% open rate, text message marketing is a powerful tool for all businesses. It’s particularly effective for automotive businesses because it replicates the traditional car salesperson experience but brings it into the digital world.
Potential customers can go back and forth with your salespeople over text because it is a two-way message service. That’s an essential part of the car-buying customer experience as potential buyers weigh up different car models, book test drives, and fill out paperwork. The multiple-step process car buyers go through is supported by the text messaging format.
How to Write a Car Sales Text Message?
The point of text messages is that they are quick and simple. Don’t overthink or overwrite it. The best way to get great results with minimal time and effort is to use templates. We have 500 text templates you can use. They follow the best practices of car sales text messages which are:
- Use attractive call-to-action (CTA): You want your contacts to take some kind of action in response to your messages so sell that action to them. Make it irresistible.
- Introduce your business: Everyone with a phone receives text messages all the time. Make it easy to identify who the text is from so you don’t leave potential customers confused.
- Keep your messages short and to the point: Your customers aren’t looking to read an essay or even a message the same length as a social media post. Keep it to a few lines with a clear point.
- Personalize your messages: This extra effort makes a real difference to your contacts because it shows an extra level of care and effort.
- Provide clear action items: Your customers should know exactly what to do and how to do it after reading one of your messages.
20 Effective Car Sales Text Message Templates to Turn Leads Into Buyers
1. Booking a Test Drive
Hi [customer name]! As you’re interested in [car model], would you like to give it a test drive? Book a test drive and experience [car model] for yourself by replying to this text with the dates and times you’re available. See you soon! [car dealership name].
2. Promotional Offers
[Customer name], there is no better time to upgrade to a new car than this weekend as here at [auto dealership name] we are offering X% off [car models included in the deal] until [date and time sale ends]. Come down to the [car dealership name] showroom to claim your discount!
3. New Vehicle Launch
Have you heard [customer name]? [New car model] is finally here! Book a test drive today and be one of the first to try it out by following this link [link to book test drive appointment]
4. Trade-In Offers
Itching to upgrade your car to a shiny new model but still want to get a good deal? You’re in luck [customer name]. At [car dealer name] you can trade in your current car to contribute to your upgrade. Reply YES to this text if you’d like all the details.
5. Service Reminders
It’s that time again [customer name]. Your [car model] is due an oil change. Book an appointment with the [auto dealer name] car maintenance team here [link to book an appointment].
6. Service Offers
When was the last time you got your [car model] serviced [customer name]? [Month] is the perfect time because all month we’re offering X% off car services. Our service department can only offer a limited number of appointments so book your service ASAP via the website [link to services web page] to take advantage of this offer.
7. Seasonal Sales
It’s [car dealer name]’s winter sale [customer name]! We’re offering X% off services including tire changes to get your car winter-ready until [date and time sale ends]. Book your winter service here [link to book]
8. Special Events
It’s [auto dealer name]’s birthday! Join us to celebrate X years of serving [location] at our special birthday celebration event on [date and time]. We’d love to see you there [customer name]. RSVP by replying YES to this text.
9. Follow-Up After a Visit
How was it [customer name]? Thank you for visiting the [auto dealer name] showroom today. If there is anything else we can do for you, reply to this message or give us a ring on [phone number].
10. Model Comparisons
What’s the difference between [car model] and [car model]? You’re not the first one to ask so we’ve created a handy guide to walk you through each model and how they compare. Click here to download it [link to guide]
11. Financing Options
Hello [customer name], we’re so glad you took [car model] for a drive. It’s a great car. As you decide whether it’s the car for you, we wanted to send you the financing options you have available at [car dealership] so you know exactly what you’re saying yes to. Click here for all the info [link to web page] and respond to this text if you have any questions.
12. Warranty and Insurance Coverage
At [car dealership name], we don’t just sell cars. We help you to look after them. Find out more about our warranty and car insurance coverage on our website here [link to web page] and respond to this text if you have any questions.
13. Customer Surveys and Reviews
How are you getting on with your new ride [customer name]? We’re so pleased you chose [auto dealership name]. So we can help more people find their dream car, would you mind leaving us a review here? [link to Google profile] Thank you so much!
14. Referral Program
Get mates rates at [car dealership name]! As a valued customer, we want to give back to you. So if you refer a friend who is looking for a new car to [dealership name], we’ll give your friend 10% off their purchase and you 10% cashback. Sound good? Find out more by following this link [link to referral program info]
15. Safety Features
[Customer name], you don’t just want a car that looks good. You want a car that drives well. That’s why [car model] is equipped with all the latest safety features. Read up on it in our safety feature guide [link to guide]
16. Testimonial Messages
When buying a new car, you deserve the best. At [car dealership name], we pride ourselves on our 5-star service. [Name of customer giving testimonial] rated us 5 stars on Google and said [quote from testimonial]. Experience the same by giving us a call on [phone number] today.
17. Special Occasions
Happy birthday [customer name] from everyone at [car dealership name]! To celebrate your special day we are offering you X% off [car service] click here [link to book service] to claim it before [expiring date] by using code [personalized code]
18. Upcoming Service Notifications
It’s time to pop in again [customer name]! Your [car model] is due for its annual [car service]. Book an appointment ASAP to help us keep your car in ship shape by replying to this text with your availability.
19. Limited Stock Alerts
Limited stock alert! [Car model] is proving to be very popular. We only have X left in the [car dealership name] showroom. So if you want to get your hands on one, give us a call ASAP at [phone number]
20. Exclusive Upgrades
Just for you [customer name]! At [car dealership name] we like to look after our customers. That’s why we’re offering an exclusive upgrade to [car model] customers who want to upgrade to [car model]. Give us a ring on [phone number] to find out more and claim yours.
Boost Your Car Dealership With Podium’s Text Marketing Solution
Now you have everything you need to leverage the power of text message marketing to boost your car sales. That is apart from a text messaging system. How else are you going to store your contacts and get the right messages to the right people?
At Podium, we have a text marketing system that includes all the features you need to get started and get results including templates, personalization, automation, and integration with other marketing channels. We even have an AI assistant. So why not try it out today?
Car Sales Text Message Templates FAQs
Q: How do you write effective text messages for sales?
A: Keep it short. Keep it simple. Keep it easy to act upon.
Q: How do you message a car salesman?
A: Usually, you can access a car dealership’s text messaging service through their website opt-in form.
Q: How do you text a prospect?
A: First, make sure they opt-in to receive texts from you. Then personalize their experience via a text messaging system like Podium.
