Market dynamics have significantly shifted in the assisted living industry, and the trick to generating leads and increasing your customer base involves more than print ads and word-of-mouth. In this digital age, bringing a unique flair to your local assisted living business can transform your brand visibility and customer interactions. The following 10 strategies, uniquely designed for assisted living establishments, can really make a difference.
1. Educate Through Webinars
Host informative online webinars about various senior care aspects, and subtly introduce your services. Elders and their families prioritize knowledge, and webinars can act as a strong brand building and lead generation tool.
Webinars that enlighten your audience about the nuances of assisted living, offer health and wellness tutorials, or give direction on navigating healthcare systems can go a long way in establishing your authority in the industry.
2. Try Text Marketing
Engage more directly with potential customers via text marketing. Podium’s Text Marketing offers the perfect solution for this. It provides a way to send promotional messages directly to the phones of interested individuals and enhances conversations with photos and helpful reminders while giving you insights for continued improvement.
This platform allows you to build a database of potential clients who have opted in to receive these messages. This gives your brand repeated exposure, driving higher conversion rates.
3. Promote Interactive Virtual Tours
Offer virtual tours of your facilities. Today’s technology allows for incredibly realistic and interactive virtual tours. It saves time and allows clients to have an engaging and in-depth experience with your facilities without physically being there.
Virtual tours give an intimate preview of the life your establishment provides. This can inspire trust and increase interest, eventually leading to move-ins.
4. Capitalize On SEO Strategies
Search Engine Optimization (SEO) cannot be overstated when it comes to strengthening your online presence, which is critical in generating more leads. Special keywords like “assisted living in Oakland” can dramatically improve your online visibility.
These techniques can bring a consistent influx of leads as people seeking assisted living are likely to click on one of the first few options that comes up in their online search.
5. Host Collaborative Community Outreach Events
Partner with non-competitive community entities like pet shelters, arts clubs, or local schools for various events that align with your residents’ interests. This not only brings community goodwill but also puts your name out there in an engaging and memorable way.
These events can be a reflection of your living facility’s vibrant community, displaying the quality of life promise you deliver to potential leads.
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6. Offer Blood Pressure and Health Check-Ups
Hosting periodic free health check-ups or blood pressure screenings can be an ingenious way to generate leads. It’s a great way to showcase your commitment to senior health and well-being, attracting potential clients.
7. Run Targeted PPC Ads
Make use of targeted Pay-Per-Click (PPC) advertising. Targeted ads ensure that your ads are displayed to the people who are most likely to need your services, increasing the chances of potential leads clicking through to your website.
With care-focused keywords, PPC ads can bring you immediate and significant online visibility. Plus, you’re only charged when an interested party clicks on your ad, making it financially viable.
8. Send Out Monthly Newsletters
Regularly sending newsletters can be a gentle yet powerful reminder of your brand. Tailor them with relevant content that resonates with your leads, toss in a personal touch, share resident testimonials, and don’t forget to highlight activities and updates from your community.
Keep the content relatable and heartwarming to generate positive responses and gradually convert leads.
9. Create an Informative Blog
Regular blog postings on your website that share insights and experiences about assisted living can act as a magnet for potential leads. Ensure your blogs answer common queries, provide solutions to challenges, and offer valuable resources. This will build your credibility and foster trust among your audience.
Informative and engaging content can also increase your site’s SEO performance, attracting more online visitors and increasing lead potential.
10. Utilize Referral Partnerships
Establish strategic alliances with referral partners like local physicians, health clinics, rehab centers, and hospitals that can recommend your services to potential residents and their families. Ensure regular communication with your partners and reciprocate the favor.
Referral leads are often solid as they come with a dose of trust and credibility, thanks to the professional reputation of the referrer.
Get Started
It’s clear that strategic online exposure can effectively generate leads. Podium provides a platform that not only helps you manage your online presence but also facilitates customer communication effectively. From text marketing to online reviews, Podium’s tools ensure that your assisted living business reaches your target audience, communicates your unique selling points, and ultimately converts them into leads. Visit Podium now and explore how it can drive success for your business.
