It’s difficult to beat the convenience of viewing a company’s location, hours, phone number, and reviews all in one place. That’s likely why Google reviews is one of the most popular and reliable forms of customer feedback.
When you want to find ice cream near you, where do you search? On Google. When you find that ice cream shop, what do you look at next? How many stars they have, what customers are saying about their experience there, and if they have positive reviews. If they have bad reviews you’re likely to move on and try to find something better. That’s the power of Google reviews.
Now apply that same logic to your business. Getting positive reviews signals credibility to your customers. Did you know 84% of consumers trust online reviews as much as personal recommendations from family or friends? More than just credibility, positive reviews help you outrank competitors in Google search so more customer can find you and leave five-star reviews.
How to leave a Google Review Step-by-step
Here’s the process for leaving your first Google Review:
- Open your internet browser.
- Next, search for a local business
- Scroll down until you see the Write a Review button on the bottom right side of the screen (directly to the right of the Reviews section, next to the Add a photo button).
- Click Write a Review.
- A box titled Rate and Review will pop up. You will be given the option to select a certain number of stars for the company and write out details of your experience(s).
- Click Post after selecting a star rating (leaving a description is optional).
Why Fast Customer Feedback Truly Matters
Fast, real-time customer feedback matters. Luckily, it doesn’t take much time or effort to leave a Google Review—unless your customer wants to rave about you for several paragraphs. And if that’s the case, then mission accomplished. But writing and submitting the review is the easiest part of the process. Getting your customers to do it is the trick.
Why do customers leave feedback?
It’s important to know what sparks the flame that leads to writing a review in the first place. Usually it’s either a very positive or negative customer experience. But an emotional experience isn’t the only reason customers leave reviews; they also post for other reasons, such as to help people make informed decisions, express appreciation, and help companies improve.
How to get more customer feedback?
Knowing the reasons that motivate customers to leave a review is a great start. But if you really want to get more customer feedback you might have to step outside your comfort zone. Asking your customers if they would post about their good interactions with your company doesn’t hurt either.
How to measure the impact of customer feedback?
Customer feedback comes in all shapes, but you can typically sort it into qualitative (words) and quantitative (numbers). Both types of feedback are beneficial to improving your overall customer journey. Most review sites including Facebook and Google measure ratings (0 to 10 scale) and reviews. This simple approach gives you quantitative and qualitative measures to improve your business. More advanced feedback tools will automatically show you the stages of the customer journey that need help as well as aggregate net promoter scores over time.
It's beneficial for companies to have good reviews, and it's even better if it’s your company. Luckily, the process is simple and straightforward. On top of that, the information it can provide your company with is invaluable. Don't believe us? Just Google it.