The Ultimate Guide to Customer Retention & Repeat Business

<h1>Introduction</h1>
What do companies like Lux Bond &amp; Green, Seaside Inn, and Waterhouse Tavern have in common? On the surface, not much. One sells jewelry, the other is a hotel, and we all love a good tavern.
Yet, they do share a common thread: Each is a local business that has been open since well before the 1900s. They’ve endured.
Building a brand people love isn’t about vanity. For local businesses, prioritizing retention is important to their survival. And while that endurance game starts with creating an excellent <a href="https://www.podium.com/guides/local-business-customer-experience/">customer experience</a> pre-purchase, it also means keeping close to customers even once a purchase is complete.
Studies have shown that repeat purchases can account for <a href="https://blog.smile.io/repeat-customers-profitable/">40% of revenue</a> for some businesses—with returning customers spending, on average, <a href="https://www.constantcontact.com/blog/repeat-business/">33% more</a> than new customers.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-24800" src="https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1.png" alt="customer retention revenue" width="838" height="377" srcset="https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1.png 838w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-300x135.png 300w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-768x346.png 768w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-600x270.png 600w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-360x162.png 360w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-160x72.png 160w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-350x157.png 350w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-100x45.png 100w, https://cms.podium.com/wp-content/uploads/2022/11/1122_GuideAssets_CustomerRetention_1-720x324.png 720w" sizes="(max-width: 838px) 100vw, 838px" />
In this guide, we’re sharing best practices to help you build a better customer retention strategy to grow repeat purchases.
Specifically, you’ll learn:
<ul class="ul1">
<li class="li1">How businesses across industries can adapt to changing customer expectations</li>
<li class="li1">Steps for delighting and engaging with customers during every stage of the customer journey to improve retention</li>
<li class="li1">Best practices for retargeting customers with compelling loyalty and reward programs</li>
</ul>
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Repeat customers spend, on average, 33% more than new customers. We’ll teach you how to build a brand that keeps people coming back for more.

The Ultimate Guide to Customer Retention & Repeat Business

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