Retailers have been encouraged by the uptick in spending. But how consumers are choosing to part with their dollars has changed. The US saw a 44% increase in online spending in 2020.* That jump is promising. But retailers know that the in-store shopper remains the most lucrative. Trouble is, many consumers are still wary of returning to their favorite brick-and-mortar locations. And that hesitancy poses challenges to businesses looking to grow their share of market on in-store purchases.
This webinar by Podium discusses key issues facing retail organizations, plus proven strategies to combat them. Content includes:
- How to encourage shoppers to visit your business in person
- The latest trends and data in consumer spending behavior
- Tips on improving the customer experience, both online and in person
Retail Subject Matter Expert - Podium
Managing Director - The Stores Consulting Group