When running a startup business, having loyal customers is indispensable. Loyal customers will continue patronizing your products and services even if you don’t advertise to them. They save you money on marketing and sales efforts and even boost your profits by up to 95%. Loyal customers can also bring in more customers through referrals.
But how can you encourage existing customers to come back?
Simple: by building and nurturing your business relationship with them. CRM solutions are one of the technology solutions that can help you do that. For example, Podium allows you to manage communication with existing and potential customers from one Inbox. So when a customer sends you a concern, you can easily respond and ensure their needs are met.
CRM systems are packed with features for streamlining customer interactions and improving customer satisfaction. In this article, we will discuss 8 of the best CRMs for startups.
What is a CRM for startups?
CRM or customer relationship management systems help you manage your customer’s contact information, create customer segments, and streamline business processes. You’ll often see big companies using this system, but startups can leverage it as well.
These days, you can find CRM platforms specially designed for startups. These systems are packed with features designed to help you grow and are often on the more affordable side to fit your budget.
Why Startups Need CRM Software
As a startup, getting a CRM platform may not be your priority. But you should still consider investing in one, and here are a few reasons why:
1. Efficient Lead Management
Startups need a constant stream of customers to grow. Effective lead management will help you ensure that the leads you find will turn into paying customers.
You can manually manage leads but it will be time and resource-consuming. A lot of steps go into the process. You need to keep constant tabs on new inquiries, pair leads with your sales rep, and record all their interactions, among other processes.
Most CRM systems are packed with functionalities that will help you with each step of lead management. It allows businesses to capture leads, store lead information, and track lead progress throughout the sales funnel.
2. Accelerated Sales Growth
In addition to increasing conversion rates, CRM systems can help startups build sustainable customer relationships, boost customer loyalty, and increase employee productivity. All of these can result in more sales.
3. Proactive Customer Service
CRM systems often feature communication tools, like text messaging and web chat. These tools will broaden your communication channels, allowing your leads and customers to get faster and more convenient access to help anytime and anywhere.
Additionally, CRM systems usually centralize notes on previous customer interactions, making it easier for your team members to identify and anticipate problems.
4. Scalable Growth Potential
As your startup grows, so will the size of your team, your customer base, your processes, and your business needs. A good CRM offers easy scalability, which means it conveniently expands its functions as your business grows.
5. Strategic Decision-Making
The analytics and reporting functionalities of CRM tools provide young businesses with actionable data. You’ll be able to see the hard data on customer engagement, sales metrics, close rates, and more, taking the guesswork out of your decision-making.
6. Personalized Customer Experiences
Seventy-one percent of consumers these days want personalized experiences. CRM systems help you meet this customer expectation. Some startup CRM systems, like Podium, allow you to personalize your messages and interact with your leads and customers.
Top 8 Best and Most Cheap CRM Software for Startups
Here are some of the best CRM software for startups:
1. Podium
Podium’s user-friendly CRM tool comes with text messaging capabilities designed for small businesses in various industries, including automotive, home services, retail, healthcare, dental, and professional services. From communication to payment processing, the platform has everything you need to streamline customer interactions and grow your startup.
Features
- Contact Profiles
- Personalization
- Feedback Management
- Web Chat
- Text Marketing
- Automatic Lead Routing
- Reports and Analytics
- Integrations (connect with nearly 200 applications)
- Public API
Pros
- Send payment requests to customers via text. Since text messages have a high open rate, the recipient is more likely to read your message
- Get more reviews from all your customers. Send customers a review request text and use a Google Review Link Generator
Cons
- No free plan available. But like many other CRM systems, you can try Podium for free within 14 days
Pricing
- Essentials – $248/month; up to 3 members; 1,000 contacts
- Standard – $409/month; unlimited users; unlimited contacts
- Professional – $599/month; unlimited users; unlimited contacts
2. HubSpot
HubSpot is one of the best-known customer relationship management systems for young businesses, partly because you can access a suite of features for free. It offers tools for keeping track of your contacts, leads, and sales activity in a single place.
Features
HubSpot CRM features fall into four categories: Marketing, Sales, Customer Service, and Operations. Here are a few of the functionalities included in their free plan:
- Shared Inbox
- Facebook Messenger Integration
- Slack Integration
- Email Scheduling
- Website Themes
- User Management
- Pipeline Management
- Company Insight
- Dashboard and Reporting tools
Pros
- Affordable option for startups
- Easily connect it to other business software
- Premium plans include advanced functionalities you can find useful as your startup grows
Cons
- Available functionalities in the free plan are quite limited
- Professional plan is on the pricier side
Pricing
- Free Tools – $0
- Starter – $30/month (billed monthly); includes two users
- Professional – $1600 per month (billed annually); includes five users
- Enterprise – $5000 per month (billed annually); includes ten users
HubSpot also allows users to customize CRM suite plans. You can add users and other features if you need to.
3. SugarCRM
SugarCRM may not be specifically designed for startups, but it offer a plan that small businesses are likely to afford. The platform offers a deep feature set, including contact management, lead generation, and 24-hour support.
Features
- Sales Automation and Forecasting
- Contact management
- Marketing lead generation
- Centralized storage
- Unlimited studio customization
- SugarCRM mobile
- On-premise or cloud deployment
- Reporting and dashboard
- Third-party integration
Pros
- Customizable (e.g., custom fields, modules, relationships, layouts, and even codes).
- Renewal console called Sugar Sell for businesses engaged in subscription-based sales—his solution has a powerful AI engine capable of creating accurate predictions even with incomplete data.
Cons
- Not the most user-friendly CRM tool, as there’s a significant learning curve for new users
- Startups may not need most of the functionalities yet
- Expensive
Pricing
- Sell – $49/user/month (minimum of 3 users); sales automation tools
- Serve – $80/user/month (minimum of 3 users); customer service tools
- Market – $1000/month; 10k contacts (additional $150 per month for additional contacts); unlimited users
- Enterprise – $85/user/month (minimum of 3 users)
Note: The vendor offers different pricing plans for Sell CRM.
4. Nextiva
Nextiva is a CRM designed to help businesses of all sizes handle customers’ interactions across several communication channels, including video, phone, and SMS, from a single platform. It also offers customer service and team collaboration tools.
Features
- Threaded conversation
- Call pop
- Chat
- Sentiment analytics
- Custom automation
- Third-party integrations
Pros
- Bring all communication channels together in one place
- Mix and match plans, which means you can avoid paying for functionalities that your team won’t use
- Collaborate by offering several team collaboration functionalities like audio and video conferencing, easy access to the calendar, one-on-one messaging
Cons
- Expensive for startups that need less than five user accounts
- The cheapest plan includes only the basic functionalities
- You need to upgrade to their high-tier plans to access most third-party integrations
Pricing
- Nextiva’s pricing plans start at $30.95/user/month for up to four users.
5. Pipedrive
Pipedrive is a cloud-based CRM focusing on sales pipelines, making it an ideal solution for small sales teams. It uses a Kanban card system to give you a visual overview of each deal in the system. Features for identifying the best chances to close deals are also available.
Features
- Visual sales pipeline
- Customizable pipeline
- Team collaboration
- Activity reminders
- Lead segmentation
- Contact history
- Revenue forecasting
- Third-party integrations
- Reporting and dashboard
Pros
- The system can automate repetitive tasks, allowing your team to concentrate on closing more sales.
- The straightforward user interface makes Pipedrive one of the best CRMs in terms of ease of use.
Cons
- You cannot use the platform for anything that isn’t sales-related.
- Key features, like automation and two-way email syncing, aren’t accessible on their basic plans.
Pricing
- Five plans are available: Essential, Advanced, Professional, Power, and Enterprise. Pricing starts at $12 per user per month. Everything comes with a free 14-day trial.
6. monday
monday started as a work collaboration platform. But over the years, they’ve developed and introduced more tools, including a CRM. monday’s CRM is designed for sales and customer-facing teams. It helps you track leads and customers, manage the sales pipeline, and boost your sales.
Features
- Email sync and tracking
- Mass emails
- Activity management
- Sales forecasting
- Sales Pipeline
- Lead capturing
- Contact management
- Marketing automation
- Performance tracking
- Integrates with 100+ apps
Pros
- monday sales CRM has a mobile application, giving your sales and marketing teams access to customer data on the go.
- monday sales CRM offers customizable dashboards you can build in real-time
- You get access to their 24/7 customer support even with their cheapest plan.
Cons
- All paid plans have a three-seat minimum
- No forever free plan available
- The platform offers a ton of customization options. Users may spend more time changing settings than actually using the softwar
Pricing
- Basic – $10/seat/month
- Standard – $14/seat/month
- Pro – $24/seat/month
- Enterprise – By quote
monday sales CRM pricing is structured by the number of users or “seats”. The pricing above is for three seats, which is the minimum across all tiers.
7. Keap
Keap is an all-in-one CRM platform you can use to automate your small business marketing and sales process. With a broad range of workflow templates and the ability to create custom workflows easily, you can use Keap to automate nearly every stage of a customer’s sales journey.
Features
- Sales automation
- Integrated email builder
- Email templates
- Contact manager
- Lead scoring
- Integrations
Pros
- Customizable templates and workflows
- Automated lead capture
- Easy and free data migration
- U.S.-based support, customer success manager, and 24/7 chat
Cons
- Price can be a bit steep for startups
- Free data migration process is limited
Pricing
- Three plans are available. The price starts at $159 per month for two users.
8. Streak
Streak is a CRM designed with Google workplace applications in mind. It’s also the only CRM that’s fully integrated with Gmail, saving you time from switching back and forth between these apps.
Features
- Sales
- Project management tools
- Task management
- Custom views of the pipeline
- Email tracking
- Business development
- Social media integration
Pros
- Pairs with Gmail and Google Workspace easily
- Automatic call logs
- Access data on the go
Cons
- Lacks features usually found in a full-fledged CRM
- Built exclusively for Google, so it isn’t ideal if you are using another email service provider like Outlook, a free email from Microsoft
- Reporting is only available in paid plans
Pricing
- You can get Streak as a free CRM. If you want more advanced functionalities, you can choose from four paid plans. The starting price is $15 per user per month. A 14-day trial is available, but only on one of their paid plans.
What features to look for in a CRM software for startups?
To pick the right CRM tool for your startup, you should pay close attention to the most important features CRM software should have. It includes the following:
1. Lead Management
Lead management features, like Podium webchat, will make it easier to find potential customers and nurture them until they become your loyal buyers.
2. Communication Tools
Search for a CRM that offers unified communication, like Podium. The ability to view, read, and respond to lead and customer messages from a single inbox will make your team more effective and efficient.
3. Reporting and Analytics
Reporting and analytics features are what you’ll need to get valuable insight into your customer data and find out whether your sales and marketing efforts are paying off.
4. Sales Pipeline Tracking
If you’re using a CRM for sales, pipeline tracking should always be on your list of vital features. Sales pipeline tracking will let you track the journey of each lead and customer and provide you with a better idea of future revenue.
5. Integration and Customization
Find a CRM that integrates with solutions your company uses. It will make your workflow more seamless. For example, Podium offers integration with email solutions so you can still carry out email marketing if you want to without constantly switching apps.
Meanwhile, customization options will ensure your business requirements are met.
6. Cost
As a startup, you should not blow your money on premium tools that your team does not need yet. Find something that is affordable but highly functional. Podium plans are reasonably priced, and the features are perfect for startups on a budget.
Take Your Startup to the Next Level with Podium’s CRM and Growth Solutions
If you’re ready to take your startup to the next level, Podium has the CRM, growth, and communication solutions you’ll need to accomplish your goal. It provides one inbox for all your lead and customer conversations from every communication channel. There’s no need to switch apps to respond to text messages, reviews, Facebook messages, chat, and phone calls.
The platform also offers review management tools, payment processing solutions, and integration with tons of third-party applications. Try it for free today and see how Podium CRM can revolutionize the way you do your business.
CRM for Startups FAQs
Q: Does a startup need a CRM?
A: Yes, startups need a CRM because they are in a constant state of growth and iteration. A CRM simplifies customer service, marketing, and sales processes. It can help improve your customer retention and engagement, allow you to understand your customer needs better, and find solutions to customer concerns fast.
Q: What CRM do startups use?
A: They use a CRM for startups, like Podium, which has features designed for young businesses. There are often no bells and whistles so the price stays within your reach. Some CRMs for startups are even free.
Q: How much does a CRM system cost for a startup?
A: There are paid and free CRM systems for startups. Free CRM may be ideal if you just want to give CRM a try. Otherwise, it might be better to go for the paid plan since they often include more than just basic features.
