Staying competitive in the fast-paced powersports industry requires the right blend of speed, power, and agility. Not just in machines, but in business strategy and marketing tactics. That’s why we’ve compiled a list of the top 10 software tools that’ll shift your local business into high gear.
1. Podium Reviews
Podium Reviews helps businesses drive more traffic and increase conversion rates by streamlining the collection and management of online reviews. Reviews have become a significant factor for customers when deciding where to purchase powersports equipment.
We recommend Podium Reviews for its ability to automate the review collection process, making it easier to gather and respond to customer feedback.
2. CDK Global Dash
Your dealership needs a robust dealership management system (DMS), and that’s where CDK Global Dash comes in. This DMS offers complete solutions to manage every area of your dealership like inventory, customer relations, sales, and more.
CDK Global Dash is our choice because of its detailed reporting capabilities and comprehensive features that give dealerships total control over various areas of their business.
3. Salesforce
In our current digital age, investing in a powerful customer relationship management (CRM) system is non-negotiable. A leading option is Salesforce, a robust CRM solution that offers every tool a powersports dealer needs to manage leads and customer relationships.
Salesforce makes it on our list not only because of its wide range of features but also its scalability as it caters to businesses of all sizes.
4. Pipedrive
Pipedrive is a CRM tool designed for small and mid-sized businesses. Its interface is user-friendly and provides excellent visualization of the sales process, making it easier to track deals and manage pipelines effectively.
We recommend Pipedrive for its firm focus on simplicity and effectiveness, allowing even smaller powersports dealerships to maximize their sales potential.
5. ActiveCampaign
Email marketing is vital for staying connected with your customer base. ActiveCampaign provides a comprehensive set of tools for email marketing, automation, customer experience, and CRM.
ActiveCampaign is a standout contender due to its robust blend of features, making it a fantastic tool for powersports dealerships.
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6. Zendesk
Providing top-notch customer service is a priority for any powersports dealer, and that’s where Zendesk comes in. With this tool, you can streamline communication via different channels and resolve customer queries swiftly.
We’ve included Zendesk on our list given its comprehensive customer service toolset that integrates seamlessly with other business systems.
7. SocialPilot
SocialPilot comes into play to manage your social media marketing, scheduling posts, and performance to provide analytics—all from one platform.
Consider SocialPilot for its ease of use and ability to handle multiple social media accounts in one dashboard. It’s a great time saver when expanding your online presence.
8. Podium Texting
Communication is key in building customer relationships, making Podium Texting an essential tool. It offers local businesses a centralized place to manage and respond to messages from various channels, empowering businesses to provide a quick and efficient customer experience.
Given the trend of buyers preferring text communication, we recommend Podium Texting for its ability to streamline conversations and keep track of customer preferences, improving the sales processes of powersports dealers.
9. Square
Square delivers a reliable and user-friendly payment solution catering to brick-and-mortar, mobile, and online businesses. It’s an ideal choice for powersports dealers needing flexible payment options for their customers.
We add Square to our list due to its versatility and secure payment platform which boosts customer confidence in transactions.
10. Google Business Profile
Google Business Profile is a free and user-friendly tool for managing your online presence across Google search and maps. It’s handy for powersports dealers to increase their visibility and enhance their business credibility online.
We recommend Google Business Profile for the considerable impact it can have on your dealership’s online presence, helping you connect with potential customers searching for powersports equipment near them.
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Investing in the right software tools is crucial in the fast-paced powersports industry. The software tools mentioned above will help enhance your online presence, streamline operations, and increase profits. And remember, excellent customer service is always a top priority.
At Podium, we’re on a mission to make consumer interactions more convenient whether online, in-store, or anywhere in between. Our messaging, feedback, and payment tools are designed to help local businesses harness the power of their online reputation to convert leads, satisfy customers, and keep them coming back for more. The road to success begins with the right tools—start your journey with Podium today.
