As an ecommerce business, the competition in the digital arena can be fierce, and getting ahead of the game is imperative. The primary way to stay competitive is by generating qualified leads that convert into loyal customers. This can be tricky, but we at Podium know a thing or two about winning the ecommerce game, and we have some proven strategies to share. Here are 10 recommendations to help you generate leads for your ecommerce business:
1. Implement Podium’s Webchat.
Today’s consumers value convenience and instant communication. Using a webchat tool like Podium’s Webchat on your ecommerce website allows potential customers to get immediate responses to their inquiries. This boosts customer service levels and generates more leads as consumers are more likely to engage with businesses that provide immediate assistance.
We suggest Podium’s Webchat because it seamlessly integrates into your site, facilitating real-time conversations with site visitors. This not only increases customer satisfaction but also translates into more leads and sales.
2. Optimize your website for mobile.
With the growing use of mobile devices to access the internet, having a mobile-friendly website is no longer optional. Ensure that your website is fully optimized for mobile devices to increase conversions and generate more leads. A non-optimized site might lead to potential customers leaving before making a purchase.
Remember, customer experience is everything. By providing a seamless mobile experience, you position your business as user-friendly and caring about your customers. This enhances your brand’s credibility, resulting in higher conversion rates.
3. Invest in high-quality product descriptions and images.
In the ecommerce space, buyers don’t have the luxury of physically inspecting the products before purchase. Therefore, detailed descriptions and high-quality images of your products become significantly essential. Well-written product descriptions and attractive images grab the customer’s attention and can provoke them to make a purchase.
Consequently, invest in professional photography services and hire skilled writers to create captivating product descriptions. This will significantly enhance your product appeal, boost your SEO, and consequently generate more leads.
4. Create a blog section on your website.
Adding a blog to your website provides an opportunity to share content related to your products, industry news, or helpful tips. Regularly posting valuable content on your ecommerce blog can help you drive more organic traffic, thus increasing your chances of converting visitors into leads and eventually into loyal customers.
Blogging also positions your brand as an expert in your industry and fosters trust with your site visitors. As a result, you attract high-quality leads that have a higher probability of converting.
5. Incorporate an SEO strategy.
Optimizing your website using SEO best practices is a strategic move for any ecommerce business. With thousands of online businesses in the market, ensuring that your site ranks high on search engine results pages (SERPs) increases visibility and attracts more visitors to your business website.
Investing in SEO makes your ecommerce business more findable hence creating opportunities for lead generation. It also contributes to creating a user-friendly and efficient website that enhances user experience.
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6. Leverage influencer marketing.
Influencer marketing is a powerful tool for ecommerce businesses. By collaborating with influencers who have large and engaged followings, your products reach a wider and more trusted audience. Influencers provide authentic product reviews and create buzz around your products, leading to increased traffic and more leads.
This lead-generation strategy is especially effective if you’re targeting millennials, as they tend to trust recommendations from influencers more than traditional advertisements.
7. Offer deals and discounts.
Who doesn’t love a good bargain? Offering special deals and discounts can attract more visitors to your site and encourage them to make a purchase. Discounts create a sense of urgency and provide the extra push potential customers might need to complete a purchase.
To maximize deals and discounts as a lead-generation strategy, ensure you promote them across all your online platforms. You’ll generate more sales and ultimately capture more lead information
8. Use pop-up forms.
Yes, pop-up forms can be annoying, but if executed correctly, they can be a goldmine for lead generation. Strategically place your pop-up forms to capture email addresses that can be used for future email marketing campaigns.
Be sure to provide value in exchange for the user’s email address by offering discounts, free shipping, or access to exclusive content. This increases the chances of the user giving you their email address and becoming a potential lead.
9. Make the checkout process user-friendly.
A complicated checkout process can lead to shopping cart abandonment. A streamlined, seamless checkout process, on the other hand, encourages customers to complete their purchases. Making the checkout process easy and convenient can generate more leads and help convert potential sales into actual sales.
Remember, a guest checkout option is essential. Some customers may not be ready to commit fully and prefer to check out as guests. Although you may not capture their details in full, there is potential for future conversion when they receive their products and services timely and in excellent condition.
10. Utilize retargeting ads.
Buyers need multiple interactions with your brand before making a purchase. Retargeting ads help keep your brand on top of mind for potential customers who visited your site but didn’t make a purchase. These ads entice the consumers back to your site, increasing the likelihood of conversion.
Retargeting is a valuable lead-generation technique that helps you stay connected with your audience, boosts brand recall, and increases conversion rates.
Take Your eCommerce Business to the Next Level with Podium
Generating leads for your ecommerce business can feel like a daunting task, but it doesn’t have to be. With our recommended strategies, you will be well on your way to developing a robust lead-generation plan. Remember, your eCommerce business’s success contributes largely to the approaches you take to engage and convert your online visitors. Consider using Podium‘s Webchat tool to facilitate seamless interaction with your site visitors. Remember, the goal is not just to generate leads, but to turn these leads into loyal customers.
