As the med spa industry continues to grow, it’s increasingly difficult to stand out from the competition and consistently attract new clients. One key to success is to effectively manage your med spa’s leads so you can efficiently convert them into loyal customers. By integrating Nextech with Podium, you can help do just that.
What is Nextech and How Can It Help Your Med Spa?
Nextech is an electronic health records (EHR) software specifically designed for medical practices including med spas. It comes with a wide range of features, including:
- Appointment booking
- Revenue cycle management
- Clinical documentation
- Integrated payments
- Centralized appointment check-in and check-out
Nextech also integrates with dozens of other applications and tools to improve your workflows. One of those integrations is Podium which helps your med spa with the lead management and conversion process.
4 Ways Nextech and Podium Can Convert Med Spa Leads
Here is a look at four ways that you can convert more med spa leads by integrating Nextech with Podium.
1. Never miss a new lead.
By integrating Nextech with Podium, your team will never miss another lead again. For example, when a potential customer fills out a lead form on your website, that information is automatically funneled into a consolidated Inbox where information about all of your leads from multiple sources is stored. Get notifications on your desktop and mobile app whenever a lead enters that Inbox to respond quickly.
And speaking of responding quickly, let’s talk about that next.
2. Respond to leads immediately.
With Nextech’s integration with Podium, you can automatically follow up with lead as soon as they enter your Inbox—even if it’s after business hours. Send manual or automated responses via text using templates and AI-powered suggestions to keep your leads engaged throughout their entire journey and ultimately increase conversions.
3. Personalize all communications with leads.
Not only is it easy to respond to every lead immediately once you integrate Nextech and Podium, but you can also automatically personalize your communications with leads. Information from contact records is pulled to ensure your messages are tailored to each lead. This improves the buyer’s journey and the likelihood that your med spa converts the lead.
4. Track what’s working (and what isn’t).
To get the most out of this integration, track your lead conversion rates, and experiment with different messaging and marketing strategies to see what works best with your unique target audience. There are several ways that your med spa can get the most out of both tools once they’re connected so ensure you’re tracking success over time.
For example, Imago Med Spa’s COO and Clinic Director, Cortney Hall, says, “If something works, of course you want to put it on repeat. In Podium’s Reporting, I can see the ROI was X amount for every campaign I run. So it’s flawless and seamless when it comes to tracking these campaigns and seeing if the company made money from them.”
You might also use Podium to survey customers who went through your med spa’s buyer’s journey. Ask them what their experience as a lead was like so your team knows how and what to improve upon or keep the same.
Connect Nextech With Podium to Convert More Med Spa Leads
By integrating Nextech and Podium, your med spa will be able to improve the lead management process. With these two powerful tools at your disposal, you can confidently engage with potential customers and provide a seamless customer experience, resulting in more conversions.
Click here to learn more about how Nextech and Podium can help your med spa convert more leads.
