What Are Local SEO Citations?

A local citation simply refers to any time your business is mentioned online outside of your website. It includes mentions of your business’s address and phone number in addition to mentions of your name. You may also see this called NAP (name, address, phone).

Why Are Citations Important for Local SEO?

Citations are a key ranking factor for Google and other search engines. Simply put, search engine algorithms see more citations as an indication that your company is relevant. From a search engine’s perspective, citations verify that your business information is accurate and that your business exists.

How Citations Help People Find Your Business

To start, citations are a form of local link building that helps you rank higher on Google. If you rank higher, it is more likely that potential customers will see your business if they search for relevant keywords. That is especially true if you use geo-targets so you show up in searches for local businesses on search engines.